Wikinomics: The Expanded Edition

International bestseller Wikinomics has been revised and expanded to include an entirely new chapter and preface. Find out how the authors have responded to their detractors and discover timely new insights about how to put the principles of wikinomics to work in your business.

About the Authors

Don TapscottDon Tapscott is an internationally renowned authority, writer, consultant and speaker regarding the strategic impact of information technology on innovation, marketing and talent. He has authored or co-authored eleven widely read books on technology in business and society. His upcoming book is Grown Up Digital: How the Net Generation is Changing the World (October 2008). Don sold his company New Paradigm in 2007 to nGenera where he is Chairman of the nGenera Innovation Network. He is Adjunct Professor of Management at the Joseph L. Rotman School of Management, University of Toronto. More >>

Anthony D. WilliamsAnthony D. Williams has been researching and writing about trends in technology and society for over a decade. His work has been featured in Business Week, the Globe and Mail and the Times of India and his advice sought by fortune 500 firms and international institutions, including the World Bank. Anthony holds a Masters in Research from the London School of Economics and is Vice President and Executive Editor at nGenera Insight. More >>

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In the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superceded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant primer on one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand the key forces driving competitiveness in the twenty-first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how the masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, and even building motorcycles.

You’ll read about:

  • Rob McEwen, the Goldcorp, Inc. CEO, former investment banker, and gold mining newbie, who used open source tactics and an online competition to breathe new life into a struggling business cobbled by the rules of an old-fashioned industry.
  • Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production that will revolutionize markets and firms.
  • Smart, multibillion dollar companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems that create value more effectively than hierarchically organized businesses.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

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