Featured - Written Monday, October 18, 2010 by Don Tapscott - 1 Comment

Wikinomics.com is now Macrowikinomics.com!

Dear Wikinomics community member,

I want to thank you for your support and interest for Wikinomics.com. We created this site more than three years ago as a follow-on forum for the ideas Anthony D. Williams and I presented in our 2007 bestseller, Wikinomics: How Mass Collaboration Changes Everything. The book revealed how mass collaboration was reinventing the way businesses communicate, create value, and compete in the new global marketplace. Since its inception, Wikinomics.com has hosted many good discussions with insights from posters and readers alike.

Now we want to continue and expand the same great discussions on a new site, Macrowikinomics.com, which derives its name from the new book that Anthony and I have just released: Macrowikinomics: Rebooting Business and the World.

The book’s thesis is that we are mired in more than just a recession. We’re seeing the precipitous decline of the industrial economy as a whole. Many of the institutions that have served us well for decades—even centuries—seem frozen and unable to move forward. Yes, the industrial economy brought us unprecedented productivity, knowledge accumulation and innovation that resulted in undreamt-of-wealth and prosperity. But that prosperity has come at a cost to society and the planet.

It is clear that the wealth and security enjoyed in advanced economies may not be sustainable as billions of citizens in emerging markets aspire to join the global middle class. If we continue on a business-as-usual path, today’s global instability will surely increase. Indeed, we believe the world has reached a critical turning point: reboot all the old models, approaches and structures or risk institutional paralysis or even collapse. We look at more than a dozen fields—from finance to health care, science to education, the media to the environment—that are ripe for reinvention by mass collaboration.

Eric Schmidt, the CEO of Google says that “Don Tapscott and Anthony Williams’ insights about the power of collaborative innovation and open systems, and their call to ‘reboot’ our institutions—business, education, media, government—haven’t come a minute too soon. Macrowikinomics inspires by chronicling these path breaking developments and pointing the way forward for all of us.”

Please join all of us at Wikinomics.com as we make the move to Macrowikinomics.com. This site will continue to be available as an archive of all of the discussions that have gone on to date. New posts and comments will not be possible. Recent posts on this site have already been copied over to Macrowikinomics.com, and you can continue any discussions there.

If you haven’t read Macrowikinomics yet, I encourage you to do so. Visit Macrowikinomics.com to get your copy.

Best,
Don Tapscott