Business - Written Thursday, October 2, 2008 by Denis Hancock - 3 Comments

Obama vs. McCain Online

Andrew Cherwenka posted an interesting article last night called Antisocial Web Marketing: Why McCain is Losing. While I’m personally not willing to jump to the conclusion that what’s happening on the web is the main reason he appears to be losing, the comparison between how the two leaders (& parties) are represented is startling. One would have thought that after all the stories about how Obama’s online presence was key to his triumph in the Democratic primaries would have led McCain’s team to focus on this… but apparently not.

Side note: for previous coverage of the role of wikinomics in this race, see here, here, here, here, here, here, here, and here.

Most interesting stat in the story? The top-20 user uploaded YouTube results for McCain are negative, and the top-20 for Obama are positive. Continue…