Business - Written Thursday, December 10, 2009 by Gautam Lamba - 0 Comments

Bedrock.com – online Ad saviour?

Online advertising is a long suffering industry. Plagued with low conversion rates, indeterminate ROI’s, a general negative public image. Not only do users seem to not fall for the ads, they actually make the conscious effort to visit websites with less advertising, and given the ease of browsing and proliferation of many vendors for one thing, it is not an altogether onerous task to accomplish. New tools like Readability from the arc90 team are available to render pages in simple 1.0 format that cuts out all ads and leaves only the article they want to read. OpenX CEO Tim Cadogan alleges that the current model is flawed to begin with and unsustainable. The mass of data collected by browsers, email providers, social media websites all has been applied to make fine-tune the types of messages that are being delivered to the user, all in the hope of getting that elusive click. Continue…