They always say, don’t judge a book by it’s cover. But you do anyways.

As humans, it’s difficult to separate what we see from what we think – it’s in our nature to use every incoming stimulus to interpret our environment, and then use that information in assessing and responding to a situation. Case in point: shopping has long been an exercise in ‘try before you buy’. You pick something up, turn it over on its side, hold it up for observation, and perhaps shake it like a Christmas present. The item’s weight, appearance, texture, and other variables affect the way in which we shape our judgement of that object. How then do you reproduce the real world shopping experience… online?

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