Business - Written Tuesday, March 2, 2010 by Laura M. Carrillo - 1 Comment

Real world examples for collaboration ROI

I spent much of last year looking for examples of collaboration ROI. I really wanted to see what kinds of collaborative initiatives companies were undertaking and more importantly if/how they were measuring them. What metrics were they using? Could you put hard metrics around collaborative activities? What cultural implications were there? Were the results positive?

As I’m sure you already know, there are many companies doing things like creating collaborative workplaces for their employees, partners and/or customers, but finding those that are actually measuring the results AND have some interesting outcomes are very hard to find. All in all I ended up highlighting a little over a dozen examples in a paper last November. They range from companies using social media tools and developing collaborative relationships to drive a marketing campaign, to companies using a webspace to innovate new product and service ideas.

Later this month, March 23rd, my colleague Tim Bevins and I will be sharing some of these findings in a webinar called Real Collaboration – Real World Examples for Successful ROI. We will discuss some of the collaborative activities companies are undertaking and how they are being measured, lessons learned from leading-edge companies, recommendations and next steps for developing successful collaborative initiatives and what ROI top companies are recognizing from collaborative initiatives. Click on the link above or  register here. I look forward to an interesting discussion and hope you are able to join us.