I think it’s fair to say that all music record labels in the world are always in search of the next super star artist and hit song and I’m sure there are many different ways to go about doing that. But new Interscope artist from Atlanta, Soulja Boy, has not only managed to create a hit song ‘Crank Dat’… more impressively he has managed to take his song and music video viral.

Ok, I admit that it is arguable whether or not his song actually deserves the amount of popularity that it has (it isn’t exactly a masterpiece) but he has managed to shoot into relative superstardom among his target audience and has kids/teens/young adults singing and dancing to his song around the world.
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