Posts Tagged ‘political campaign’
Business - Written Wednesday, October 15, 2008 by Ming Kwan - 0 Comments
Campaigning on XBox 360?!
First noticed by a Xbox 360 live gamer on his RoosterTeeth (JeffSon) forum page, and subsequently reported by GamePolitics and GigaOm. It has now been confirmed (by GigaOm) that the Obama campaign has purchased advertising in the XBox 360 game – Burnout Paradise. So now, when gamers decide to make a visit to Paradise City, they may see some billboard advertisements informing them that early voting has begun, directing them to visit Obama’s webiste: voteforchange.com
EA games’ director of corporate communications, Holly Rockwood told GigaOm by e-mail: “I can confirm that the Obama campaign has paid for in-game advertising in Burnout.”
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