Entertainment - Written Thursday, January 28, 2010 by Laura M. Carrillo - 0 Comments

CL!CK – LEGO’s fun social product development platform

Earlier this month LEGO announced the CL!CK community, a place where designers, innovators and creative-types can gather to submit ideas modeled using Legos. Remember Legos? Those interlocking plastic brick toys? They’ve come a long way since their original introduction in the 1930’s and the company is no longer just marketing these toys to children. This latest venture pairs the simple concept of using Lego blocks to build something new with community and social media. In their own words, the CL!CK community is:

A little place on the Internet celebrating creativity and the everyday moments of inspiration that LEGO® enthusiasts call “CL!CK.” Come to inspire and be inspired.

The community is tightly tied to Facebook, Twitter and Flickr, providing tags (#legoclick and legoclick) so that users can take ownership of their new ideas and post those ideas out to the world. The Cl!ck community highlights individual’s random posts on its site, so as I went back and forth to the site I actually saw updated Tweets and posts about what people were thinking about and doing with Cl!ck. Marketers at Lego also did a fantastic job putting together a video to introduce the concept. I’m sure you’ll agree it’s well done and very engaging.

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