Business - Written Monday, November 12, 2007 by Naumi Haque - 4 Comments

I discover iLike

Last week Paul posted a blog entry “Your Facebook friend is the advertiser” in which he talks about peer-to-peer advertising. Paul accurately notes,

“After all, do you really care that your friend likes a certain toothpaste brand or drinks Seven-Up? Also, what would motivate someone to announce this to the world? While the News Feed is a phenomenal way of keeping updated, clogging it up with advertising would make it much less useful.”

Equally sceptical of advertising on Facebook I was inclined to agree with Paul’s position, that is until I recently discovered the power of iLike. With over 15 million registered users and 700,000 “daily active users” on Facebook, iLike is a prime example of a peer-to-peer N-Fluence network. It’s so effective in fact, that it barely feels like advertising. Continue…