Posts Tagged ‘marketing’
Business, Featured - Written Friday, September 24, 2010 by Naumi Haque - 8 Comments
According to the Facebook blog (as of April 2010), the average Facebook user “Likes” nine pieces of content very month. With over half a billion users worldwide, that translates to more than 4.5 billion Likes per month and 54 billion Likes per year on everything from news articles, to jeans, to movies, and even real-live activities and events. Each of these Likes is tied to a real person for whom Facebook has detailed identity information. Although it hasn’t yet been monetized, this data and the analytics applied to it, could become the basis for Facebook’s core revenue model. On Facebook, you are the product.
For every Like that is made, Facebook is able to correspond a product affiliation to demographic information such as sex, age, geography, and education, as well as social graph data about relationships and influence within a group. With Places, Facebook can even correlate product activity to mobile location data. If mobile payments ever take off, they could get actual sales data as well.
- Questioning the idea that ‘the customer is now in control’
- The Real Truth behind Fake Steve
- Is loss of privacy a risk of working in 2010?
- Some quirky thoughts on ‘you are not a gadget’ and social production
- Are you addicted to social media?
- The privacy discussion we need to have
- Marketing and the Meaning of the Web Collaboration Space
- Might social media give marketers more control than ever before?
- Earned Media, and the incredibily shrinking marcom expense line