Recently, media magnate Rupert Murdoch delivered a series of lectures with the Australia Broadcasting Corporation’s through their annual Boyer Lecture Series. He had some interesting ideas about the future of media, especially on the relevance of newspapers in a world of digital media.

Mr. Murdoch is no stranger to political controversy and variety; his board seat with libertarian think tank the Cato Institute says one thing, his endorsement of Hillary Clinton certainly says another. His political ideas aside, he’s got some cogent ideas about the role newspapers need to take in competing with their solely-online brethren (The Huffington Post, Slate). In the third lecture of the series, titled The Future of Newspapers: Moving Beyond Dead Trees, Murdoch suggests we’re “moving from news papers to news brands“, and I agree.

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