Business - Written Wednesday, December 16, 2009 by Denis Hancock - 20 Comments

I need someone to explain to me why URL shorteners are so important

I did a presentation on Twitter last week where I opened with a simple question – if you were a venture capital investor in early 2006, and the creators of Twitter came up to you and asked for start-up funding, would you have provided it? Most people said definitely not – and I was amongst this group. As I went through the various reasons why, I went on a tangent and touched on one particular element that continues to seem weird to me – why exactly are URL shorteners so important? And as you’ll see below, I’m genuinely looking for an answer here, because it has eluded me thus far. Continue…