Posts Tagged ‘Guitar Hero’
Business - Written Monday, March 2, 2009 by Mike Dover - 3 Comments
Aerosmith makes more money on Guitar Hero game than any individual album.
We’ve posted before about Guitar Hero; see here, here and here.
Our friend Mathew Ingram pointed out this article that describes how Guitar Hero releases are a bright light in an otherwise dismal music industry. Aerosmith has made more money from the GH sequel than from any individual album release.
From the article:
[Aerosmith's success]… unscores a number of really interesting points. First off, Guitar Hero: Aerosmith is nothing more than a “greatest hits” montage for the band, with a bunch of indy band songs sprinkled in for variety. Putting out the game cost Aerosmith nothing more than their signature, agreeing to allow Activision to use their music. Secondly, it proves the consumer is still interested in paying for music. They just don’t want to buy CDs or single tracks anymore. They want interactivity, add-ons, special content and video games. According Microsoft gaming chief Robbie Bach, more than 60 million tracks were downloaded for Rockband, Guitar Hero and Lips over Xbox Live in 2008.

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