Posts Tagged ‘Facebook’
Business - Written Thursday, April 1, 2010 by Denis Hancock - 2 Comments
Long time collaborator Sean Moffitt – who’s currently busy writing the upcoming book on “Wiki Brands” with Mike Dover – provided a link to an interesting presentation from Nokia yesterday. Much of the focus is on how marketing is now about conversations, not broadcasting messages – advice which, in my opinion, has been taken way to far in the social media space (as I’ve regularly discussed on my blog). But today I wanted to focus on the part of the deck I found most interesting – slides 28-40.
To provide some context, one of the big research projects we’re working on in our Marketing program is called The incredibly shrinking marcom expense line. The basic idea is that by enabling, among other things, ambient intimacy, social media is pointing towards a future where marketers can shrink their marcom costs, while at least maintaining current levels of impact. Facebook fan pages, twitter, online communities, and newer services like Yelp all play a hand in this.
- On unintended consequences
- Marketing on the cheap thanks to spontaneous (mainstream) internet culture
- CL!CK – LEGO’s fun social product development platform
- Canadians friend Democracy on facebook
- Helping Haiti – Social media doing its part
- Age lines on Facebook?
- Do new Facebook security measures replace parental monitoring?
- Peer Pressure 2.0: Farmville
- What technology are you thankful for?