Society - Written Monday, April 19, 2010 by Tim Bevins - 3 Comments

Right values

I opt in to way more email notifications than I can keep up with. It’s a default attitude: “I might need to know something about this, so I’d better get this stuff sent to me.” It leans toward lazy, but I do find nuggets that make scrolling though the emails worth it.

This one is worth it: “What is the value of your brand?” by Uwe Hook, co-founder and CEO of BatesHook. He makes so much sense so often, I just kept nodding my head. The essence for me is this: A company’s values motivate, energize, engage, and reward the people that work there. A mismatch of an employee’s and the company’s values make work “work.” People who do something they love every day are not working; they are living. I particularly like these thoughts from Uwe:

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