Posts Tagged ‘branding’
Business, Featured - Written Friday, September 24, 2010 by Naumi Haque - 8 Comments
Will Facebook be your CRM provider?
According to the Facebook blog (as of April 2010), the average Facebook user “Likes” nine pieces of content very month. With over half a billion users worldwide, that translates to more than 4.5 billion Likes per month and 54 billion Likes per year on everything from news articles, to jeans, to movies, and even real-live activities and events. Each of these Likes is tied to a real person for whom Facebook has detailed identity information. Although it hasn’t yet been monetized, this data and the analytics applied to it, could become the basis for Facebook’s core revenue model. On Facebook, you are the product.
For every Like that is made, Facebook is able to correspond a product affiliation to demographic information such as sex, age, geography, and education, as well as social graph data about relationships and influence within a group. With Places, Facebook can even correlate product activity to mobile location data. If mobile payments ever take off, they could get actual sales data as well.
- Creating the eight year old brand evangelist
- Participate in the 2009 Brand Communities Survey
- Twitter Advertising: Pay-Per-Tweet
- Inheritance marketing: A recessionary opportunity?
- Of all the memorable sights in Paris…
- Introducing chTONGUEeek: a wikinomics enabled humor site
- Two Rights Make a Wrong
- Wikinomics in action: Ukoonto and the web 2.0
- Dealing with backlash in the blogosphere: a personal experience
Coming soon in paperback! Help rename the paperback version of Macrowikinomics and win a one-hour webinar for you and your colleagues with Don Tapscott. Ends 5:00pm ET, August 31. Learn more.