Business - Written Monday, August 11, 2008 by Denis Hancock - 1 Comment

Social Media and the Four Forms of Theatre

Very observant readers may note that this post has some striking similarities to what I wrote about three months ago – the collaborative experience economy. What I tried to do then was connect the “four forms of theater” idea from Pine & Gilmore’s “The Experience Economy” with the principles of wikinomics – hence the name of the post. For whatever reason I didn’t get a lot of traction with it, but I’m still intrigued by the underlying ideas, so I wanted to re-frame the idea directly in relation to social media. More to the point, I’d like to hear from wikinomics readers as to whether it’s a useful framework for thinking about the use of social media in relation to creating experiences both for and with customers.

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