What do you think of when you think BIC? Ballpoint pens? Single-use razors? Well, if BIC’s leadership has anything to say about it, that is soon going to change.

Recently, BIC launched a mobile phone in France, seeking to extend their convenience-based brand into the telecom market. The phone, which shares the colour-scheme and appearance of the company’s razor line retails for 49€ and comes with a fully-charged battery and 60 minutes of airtime. The phone is available at grocers and retailers and is targeted at people with a short-term need for a second line such as when troubled by a battery-depleted device or selling a car/renting an apartment. (Not to mention the ability to take the prank call or movie-like “call me at this unassigned number” to a whole new level.)

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