Posts Tagged ‘advertising’
I opt in to way more email notifications than I can keep up with. It’s a default attitude: “I might need to know something about this, so I’d better get this stuff sent to me.” It leans toward lazy, but I do find nuggets that make scrolling though the emails worth it.
This one is worth it: “What is the value of your brand?” by Uwe Hook, co-founder and CEO of BatesHook. He makes so much sense so often, I just kept nodding my head. The essence for me is this: A company’s values motivate, energize, engage, and reward the people that work there. A mismatch of an employee’s and the company’s values make work “work.” People who do something they love every day are not working; they are living. I particularly like these thoughts from Uwe:
- Why I don’t trust the AdAge article about consumer trust
- Marketing on the cheap thanks to spontaneous (mainstream) internet culture
- What you need, when you need it: How context-aware machines will change how we access information
- Bedrock.com – online Ad saviour?
- Network neutrality: the path of least resistance to the lowest common denominator
- Social media, and a structural decline in advertising spend
- Tohato has Got Game: the Japanese Snack Maker’s Marketing Success
- This Revolution Will Not Be Monetized
- TV ads for iPhone Apps
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Don Tapscott and Anthony D. William's latest collaboration, Macrowikinomics: New Solutions for a Connected Planet. Learn more.