Last week I spoke with Andrew Mottaz and Blake Johnson, the founders of Portland-based Site9, about their new software as a service offering: ProtoShare. ProtoShare allows web developers to collaboratively create interactive website prototypes, ensuring that everyone is on the same page during the development process. But more importantly, ProtoShare opens the process up to other stakeholder, such as the marketing team, allowing them to follow the project’s progress over time, and provide timely and effective feedback to developers. By improving communication and collaboration within the project team, and between them and their clients, ProtoShare has the potential to revolutionize the process of web design. Rather than write about it myself, I though I’d share the words of Andrew and Blake. With their permission, I have published an edited and abridged transcript of our conversation below.
WILL: To start off, why don’t you give us a bit of background about yourselves, your company, and both the process and motivation behind the development of ProtoShare?
ANDREW: Sure. We started Site9 back in 1998 as a web development company. We were always building tools to make ourselves more efficient, and we saw that a much bigger opportunity for us was to develop those tools into a platform we could sell. Our first product was Launch, which is an end–to-end web development solution. One of the aspects of Launch that customers really responded to was that it gave them the ability to create prototypes of websites: visual and interactive mock-ups that allowed the entire development team and their clients to have a common understanding of what the final product was going to be. And what we started to realize was that by taking that functionality, and enabling a greater level of collaboration within the development team and between developers and their clients—including those without technical experience—we could make something really powerful.
BLAKE: And with the advent of Web 2.0 technology and the whole architecture of collaboration and people working together online, we started thinking, “That’s how we enable collaboration.” You don’t just run your program on a server in someone’s company; you run it on the Internet where people anywhere in the world can participate in the project. You can have a team with people from all over the world working together.
WILL: What’s the advantage of a prototyping tool?
BLAKE: Everybody in web development should be prototyping. You want to move in an inverse pyramid, from abstract to concrete, working your way up. But a lot of people don’t prototype. And those that do, they often use things like Visio or Photoshop. So it’s flat. When you take that to a client—along with your big spec document—and say, “Here’s how it’s going to work. You’re going to go here. You’re going to here. You’re going to have this,” they all say, “Yeah, yeah, whatever.” And then, when the project is close to being done, they say, “I don’t like this.” And then you’ve got all this rework that could have been avoided if there had been more communication earlier on. So the advantage of a prototyping tool like ProtoShare is that it makes prototyping easier for developers, and provides the interactive and collaborative capabilities that get clients to engage with a prototype.
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