With over one hundred million unique websites on the Internet it’s hard not to feel lost.  As casual, and even sophisticated Internet users, there is often a major disconnect between the tools and applications that we want to be using to make our lives easier and richer (but have no idea exist), and the sub-standard ones that we actually use (for lack of a better option), or alternatively, refuse to use for poor quality and design reasons.

As part of my effort to help you find meaning(ful applications) in your e-life, i’m hoping to start a regular column called The netGuide. In these blog posts I will briefly talk about some of my website findings from across the web and how they help solve old problems in new and creative ways.  The caveat is that although they may be new to me, they may not be to you – but hopefully this is the exception rather than the rule.

Website: SocialSpark
Category: Advertising and Blogging
Web Traffic: From nothing in the fall of 2007 to ranked 5,344 globally according to Alexa.

Why Care: SocialSpark is a website that facilitates the efficient exchange of pay-per-blog advertising. One of the distinguishing features of the website is its ad marketplace, where advertisers outline the word of mouth message they want produced, medium (text or video), and the price they are willing to pay for it (e.g. $9 to say XYZ).
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