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Business - Written Thursday, November 13, 2008 by Danny Williamson - 1 Comment
Reference Extract: Just like Google, if all Google’s results were decided by librarians
Last week, Denis wrote an insightful post on the wisdom of crowds vs. uniquely qualified minds. In it, he argued that,
If you work through all the examples of “wikinomics in action” in the book and on this blog, some of them are about harnessing the wisdom of crowds, and others are about attracting uniquely qualified minds. As one would expect, the strategies required for success on one side are very different from the strategies required for success on the other.
Enter, Reference Extract. Currently in development, the project is designed to shake up internet searching by creating a “credibility engine.” The difference between a credibility engine and your granddaddy’s search engine? Unlike Google which is based on, among other things, total number of links to a given page (a more detailed explanation can be found here), Reference Extract will favour pages recommended from a pool of volunteer librarians from 1400 libraries worldwide. Their argument is that a lot of the search results found on mainstream search engines are poor because the results aren’t subjected to any sort of scrutiny. By using a team of experienced and qualified experts, the search results, it’s hoped, will be more accurate and more useful.
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- You have one unopened…social community

Coming soon in paperback! Help rename the paperback version of Macrowikinomics and win a one-hour webinar for you and your colleagues with Don Tapscott. Ends 5:00pm ET, August 31.