Author Archive

Applying wikinomic’s principles to risk management

Don Tapscott June 26th, 2009


I was recently interviewed on BigThink.com about risk management.  In the short video above, I explain why the financial services industry needs more than just an injection of fresh capital and tweaked regulations.  We need to rethink the industry from the ground up and apply the principles of wikinomics.

If you are not familiar with BigThink.com, here is how the site describes itself: “Through an ever-expanding platform of knowledge content, including in-depth interviews with the world’s leading experts, Big Think is a vital hub for important information to help you function, and succeed, in a rapidly changing world. In keeping with our belief that crucial information should be freely shared, discussed and debated, we have developed a full menu of tools to engage, disseminate, and subscribe to uniquely powerful content. Whether you use Twitter, Facebook, Digg.com, Delicious, Google Reader, Vimeo, YouTube, a personal blog, Tumblr, or any application with an RSS feed, Big Think allows you to share bright ideas with the wider Big Think audience as well as your personal cadre of lively thinkers-quickly and easily.”

Obama should look to Portugal on how to fix schools

Don Tapscott June 24th, 2009

President Obama already knows that the nation’s schools are failing a large number of young Americans. One-third of all students drop out before finishing high school. It’s a terrible record, and it’s even worse in inner city public schools, where only half of African-Americans and Hispanics graduate from school. This is not a legacy that would make anyone proud: More young Americans on a proportionate basis drop out of school today than at any other time in our history.

This problem is undoubtedly complicated, but one of the reasons why many American youth are unmotivated and not learning well is that they’re bored in school. They’re grown up in a fast paced, challenging digital world, with the Internet, mobile devices, video games and other gadgets. They watch less television than their parents did and TV is typically a background activity. They are a generation doesn’t like to be broadcast to and they love to interact, multi-task and collaborate. Yet, when they get into the classroom, they’re faced with stale textbooks and lectures from teachers who are still using a nineteenth century innovation, chalk and blackboard.

American classrooms need to enter the 21st century. Thousands of teachers agree. Earlier this year, several important educational groups urged the president and Congress to spend nearly $10 billion to improve technology in the classroom, and ensure teachers know how to use computers most effectively. Continue reading…

Will universities stay relevant?

Don Tapscott June 10th, 2009

Last week I wrote a substantial essay for the Edge arguing that the universities are entering a period of crisis.

I argued that is a widening gap between the model of learning offered by many big universities and the natural way that young people who have grown up digital best learn. The reaction on Twitter, mainly from students has been enormously positive. So far two academics have written critiques of my views at the Edge.

However because the Edge does not enable readers to comment, I’d like to know what you think. Please read a summary below and then check out the Edge article and let the world know what you think here on Wikinomics.com.

The old-style lecture, with the professor standing at the podium in front of a large group of students, is still common. It’s part of a model that is teacher-focused, one-way, one-size-fits-all and the student is isolated in the learning process. Yet the students, who have grown up in an interactive digital world, learn differently. Schooled on Google and Wikipedia, they want to inquire, not rely on the professor for a detailed roadmap. They want an animated conversation, not a lecture. They want an interactive education.

Students are making new demands of universities, and if the universities are to remain relevant, they will have to change.

Professors will have to abandon the traditional lecture, and start listening and conversing with the students — shifting from a broadcast style and adopting an interactive one. They should be encouraging students to discover for themselves, and learn a process of discovery and critical thinking instead of just memorizing the professor’s store of information. They need to encourage students to collaborate among themselves and with others outside the university. Finally, they need to tailor the style of education to their students’ individual learning styles.

Some leading educators are calling for this kind of massive change; one of these is Richard Sweeney, university librarian at the New Jersey Institute of Technology. He says students are smart but impatient. They like to collaborate and they reject one-way lectures. While some educators view this as pandering to a generation, Sweeney is firm: “They want to learn, but they want to learn only from what they have to learn, and they want to learn it in a style that is best for them.”

This is not fundamentally about technology per se. Rather it represents a change in the relationship between students and teachers in the learning process.

In the old model, teachers taught and students were expected to absorb vast quantities of content. Education was about absorbing content and being able to recall it on exams. You graduated and you were set for life - just “keeping” up in your chosen field. Today when you graduate you’re set for say, 15 minutes. If you took a technical course half of what you learned in the first year may be obsolete by the 4th year. What counts is your capacity to learn lifelong, to think, research, find information, analyze, synthesize, contextualize, critically evaluate it; to apply research to solving problems; to collaborate and communicate.
This challenge to the existing order raises a deeper issue — the purpose of the university

“The time has come for some far reaching changes to the university, our model of pedagogy, how we operate, and our relationship to the rest of the world,” says Luis M. Proenza, president of the University of Akron.

He asks a provocative question: Why should a university student be restricted to learning from the professors at the university he or she is attending? True, students can obviously learn from intellectuals around the world through books, or via the Internet. Yet in a digital world, why shouldn’t a student be able to take a course from a professor at another university?

Proenza thinks universities should use the Internet to create a global centre of excellence. In other words, choose the best courses you have and link them with the best at a handful of universities around the world to create an unquestionably best-in-class program for students. Students would get to learn from the world’s greatest minds in their area of interest - either in the physical classroom, or online. This global academy would be also be open to anyone online. This is a beautiful example of the collaboration I described in the book I co-authored, Wikinomics.

The digital world, which has trained young minds to inquire and collaborate, is challenging not only the lecture-driven teaching traditions of the university, but also the very notion of a walled-in institution that excludes large numbers of people. Why not allow a brilliant grade 9 student to take first-year math, without abandoning the social life of his high school? Why not deploy the interactive power of the internet to transform the university into a place of life-long learning?

Share your thoughts here.

The Evolving Economy series in the Globe and Mail

Don Tapscott May 19th, 2009

The Globe and Mail and Microsoft are collaborating on a series of articles and videos looking at The Evolving Economy, and they asked me to contribute.  My article and interview focused on the Net Generation:

Want to know what the most effective corporations of tomorrow will look like? Look at those that are most successful at attracting young workers today.

Even with the current economic downturn, we’re on the brink of a major war for talent, as many companies that rely on knowledge workers already know. The tables have turned. Today, there may be a surplus of labour, but not of talent.

Twenty years ago, when college grads poured into the work force, companies had their pick of the best and the brightest. Employers had the power to choose; employees were grateful to get a job and did what they could to keep it, and the last thing on their mind would be to suggest radical new ways of working and managing a company. But in the next 10 years, as middle-aged and older employees retire, there won’t be enough young employees - I call them the Net Generation - to fill up the management spots being vacated.

If you persuade them to work for your company, these young people will bring with them a natural affinity for technology that seems uncanny. They instinctively turn first to the Net to communicate, understand, learn and find. If you’re older than 30, you probably think you are as cyber-sophisticated as the next person - shopping online, using Wikipedia, sending 100 e-mails a day and doing the BlackBerry prayer every 10 minutes. But compared to the kids, most of us are Luddites.

Read the full article and view the video here.

“Us Now” documentary available free online

Don Tapscott May 14th, 2009

Us Now, the groundbreaking documentary is about the power of mass collaboration, the internet and its potential impact on society, is available for viewing free online for a limited time at  http://www.joiningthedocs.tv.

Directed by Ivo Gormley, the film explores how the web is changing the many ways in which we can organize ourselves. From a democratic football club where the fans pick the team to a lending service where everyone can be a bank manager, Us Now brings together the leading thinkers in the field of participation and web culture to describe how mass collaboration could change society. As the co-author of Wikinomics:  How Mass Collaboration Changes Everything, I was asked by Ivo Gormley to participate.

The UK documentary had its North American premiere 2½ months ago in Toronto.  One of many attending the premiere was Ruby Ku, a self-described 20-something SciBus student at the University of Waterloo.  Ruby was good enough to track down the URLs for many groups featured in the film:

  1. School of Everything - a website that helps people who want to learn meet up with people who want to teach.
  2. Zopa - a market place where people lend and borrow money to and from each other, sidestepping the banks.
  3. Couchsurfing - a worldwide network making connections between travelers and the local communities they visit; participate in a better world, one couch at a time.
  4. The People Speak - a campaign to engage young people on the global issues that will shape their future - an initiative from the United Nations Foundation.
  5. Slice The Pie - a music financing company that aggregates thousands of people’s opinions about upcoming bands and allows fans to invest in producing albums.
  6. MyFootballClub - join members from over 80 countries who own Ebbsfleet United and vote on all key decisions from team selection to financial budgets.
  7. Mumsnet - a social enterprise + community of parents sharing their know-hows on the net and meeting up in real-life.
  8. Open Everything - global conversation about the art, science, and the spirit of “open.”

It would be great to see the documentary go viral.  If you haven’t seen the film, please give it a try.  And if you like it (which you will) tell as many friends as you can.

Best Buy’s smart use of Web 2.0 tools

Don Tapscott April 13th, 2009

Just watched a great 4 minute video on YouTube highlighting Best Buy’s use of Web 2.0 tools to help retail employees brainstorm ideas and deliver better service to customers. I have a lot of respect for Best Buy and have worked with them in the past.

Best Buy management understand that the nature of work is changing. It has become more cognitively complex, more team-based and collaborative, more dependent on social skills, more time-pressured, more reliant on technological competence, more mobile and less dependent on geography. A growing number of firms are decentralizing decision-making functions, communicating in a peer-to-peer fashion, and embracing new technologies which empower employees to communicate easily and openly with people inside and outside the firm. In doing so, they are creating new corporate meritocracy that is sweeping away the hierarchical silos in its path and connecting internal teams to a wealth of external networks.


For Brad Anderson, Best Buy’s CEO, supervision and even management in the old sense is outdated. He notes: “The Net Geners we hire have enormous knowledge, unprecedented information, and facility with tools that in some areas is superior their seniors.” So the job of management is more to create the context whereby they can be successful, rather than to supervise them.

Every company should be thinking along these lines.

Colleges should learn from newspapers’ plight

Don Tapscott March 31st, 2009

Newspapers are dying. Are universities next?

For many, the answer could be yes, says Kevin Carey, policy director of Education Sector, a Washington think tank.  Writing in the current issue of the Chronicle of Higher Education, Carey argues that both industries are in the business of creating and communicating information.

It’s clear that newspapers are in a death spiral. The Tribune Company, owner of the Los Angeles Times and Chicago Tribune, is bankrupt, as is the owner of the The Philadelphia Inquirer. The Rocky Mountain News and the Seattle Post-Intelligencer are gone, and the San Francisco Chronicle may not last the year. The New York Times’ debt has been downgraded to junk.

All of this is happening despite the fact that the Internet has radically expanded the audience for news. Millions of people read The New York Times online, dwarfing its print circulation of slightly over one million. The problem is that the Times is not, and never has been, in the business of selling news. It’s in the print advertising business. For decades, newspapers enjoyed a geographically defined monopoly over the lucrative ad market, the profits from which were used to support money-losing enterprises like investigative reporting and foreign bureaus. Now that money is gone, lost to cheaper online competitors like Craigslist. Proud institutions that served their communities for decades are vanishing, one by one.

(As I’ve always said, leaders of old paradigms have the greatest difficulty embracing the new.  Why didn’t Gannett create The Huffington Post?  Why didn’t NBC invent YouTube?  Why didn’t AT&T launch Twitter?  Yellow Pages should have built Facebook and Microsoft should have come up with Google.  And Craigslist would have been a perfect venture for the New York Times.)

So far there is no Craigslist equivalent in the education industry, says Carey. That’s because teaching is more complicated than advertising, and universities are sitting behind government-backed barriers to competition, in the form of accreditation. “Anyone can use the Internet to sell classified ads or publish opinion columns or analyze the local news. Not anyone can sell credit-bearing courses or widely recognized degrees.”

Doubtless universities today are as confident as newspapers were ten years ago.  The confidence by some is justified. “Tony liberal-arts colleges and other selective private institutions will do fine, as will public universities that garner a lot of external research support and offer the classic residential experience to the children of the upper middle class.”

But less-selective private colleges and regional public universities, by contrast - the higher-education equivalents of the city newspaper - are in real danger. To survive and prosper, says Carey, universities need to integrate technology and teaching in a way that improves the learning experience while simultaneously passing the savings on to students in the form of reduced tuition.

One thing for sure.  The smartest students want to get an “A” without having ever done to the lectures.  They understand that there are better ways of learning than being the passive recipient of a one-way, one size fits all, teacher-focused model where the student is isolated in the learning process.  When the cream of the crop of an entire generation is boycotting the formal model of pedagogy, the writing is in the wall.

Financial services industry requires bold steps

Don Tapscott February 12th, 2009

As I posted earlier, a panel of financial experts met at the Rotman School of Management at the University of Toronto to discuss bold approaches to solving the global credit crisis and rebooting the financial system. Present were:

Dan Borge: Director, LECG, a global expert services and consulting firm. Former senior managing director and head of corporate strategy at Bankers Trust where he was the principal designer of RAROC, the first enterprise risk management system. Author of the Book of Risk.

John Hull, Maple Financial Group Chair in Derivatives and Risk Management, Professor of Finance and Co-Director, Master of Finance Program, Rotman School of Management, U of Toronto

Robert (Bob) Tapscott
, interim CEO, RISConsulting

Moderator: Chuck Bralver,
Senior Associate Dean - International Business and Finance, Fletcher School of Law and Diplomacy, Tufts University (former Partner and Vice Chair, Oliver, Wyman & Company)

I was chair.  We had an excellent discussion and I’m pleased to report that a video of the session is now available online.  To view the video, click here.

The discussion took place from 5:00 to 6:30pm, Jan. 22, 2009, at the Fleck Atrium (ground floor), Rotman School of Management, University of Toronto, 105 St. George Street, Toronto.

First 100 Days: Harness the genie of citizen engagement

Don Tapscott February 11th, 2009

Reuters asked me to write a column tied to President Barack Obama’s first 100 days in office.  My response:

When President Obama announced last month that he’ll ask ordinary Americans to help him change America, it didn’t take long for the influencers inside the Washington beltway to ring the alarm: What happens if ordinary Americans actually come up with some new ideas to run government? Will things get out of control? Will they become bullies who will force Obama and Congressional lawmakers to bend to their will?

To me, they sound a lot like the traditional marketers who are worried that they’re losing control over their brand. Both marketers and lawmakers are struggling to adjust to a digital world where consumers and voters now have powerful tools to talk back, and even influence the brand or the policy. So let me give the Washington lawmakers the same message I have delivered to the marketers: Let go. You can’t control everything. The genie has slipped out of the bottle and she’s not coming back. And I think this is a really good thing…

Read the full post here and then join the discussion.

Digital, Life, Design event in Munich

Don Tapscott January 30th, 2009

DLD (Digital, Life, Design) brings together thought leaders, creators, entrepreneurs and investors from Europe, the Middle-East, the Americas and Asia. The DLD community meets in various styles, formats and locations around the globe, focusing on digital innovation, science and culture. I had the pleasure of speaking at the most recent conference in Munich earlier this week. The video below is a short overview I gave of the Net Generation.