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Business - Written Friday, March 13, 2009 by Denis Hancock - 4 Comments
A potential framework for how different brands are using Twitter
For the last little while I’ve been looking at how different brands are using Twitter, in an attempt to come up with a framework for the various approaches being taken. Below is but one of the two by two matrices that I’ve come up that I think is kind of useful. You can find a more complete discussion of it here, but the general idea is that some accounts are brand-centric, while others are individual centric (the X axis). Some accounts are broadcast-centric and some are conversation-centric (the Y axis). Mash the two together, and you start getting a picture of different approaches that are being taken. I’ve looked at about 40 companies so far for this (a sampling of which are included below)… thoughts?

- NBA Team Ranker: The wisdom of crowds revealed through micro polling
- Is Sears making a move into ‘social commerce’?
- Putting the YouTube Long Tail in Perspective
- Frito Lay Canada reaches out to prosumers for crunch time
- How old do you think I am? Test out the wisdom of crowds…
- Shooting to the top of the viral video charts: The T-Mobile Dance
- Applying Gladwell/ Tipping Point theories to twitter users
- JFK speaks on prosumerism – ask not what you can do for your customers…
- A Prosumer riff on the Intel Logo – Talent Outside, Customer Inside

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