Business, Entertainment - Written Wednesday, August 12, 2009 by Denis Hancock - 7 Comments

Fun new research topic: the NBA on Twitter

Much of my research at nGenera Insight is focused on how the Web 2.0 is changing the Marketing & Sales world. Because of this, I get to spend a lot of time doing stuff that many of my friends don’t exactly consider “work” – for example, the exhausting week I spent watching YouTube video after YouTube video as part of my analysis for Prosumers & YouTube: How Important is ‘broadcasting yourself’? (short answer: not as important as you might think). And I continue to keep my eye out for other potential research topics that can provide great insights into the Web 2.0 world, while leading my friends to say things like “You did what? And they paid you for that? I’d get fired if I did that – where can I sign up?”

In turn, I’m happy to report that I think I’ve found a new topic that will really annoy some of those people . Regular readers of this blog (and my site) may recall I’ve been spending a fair bit of time researching how organizations are using Twitter – and if you watch closely you’ll probably also see that I’m an NBA fan. In turn, much like the Sports Guy, I’ve become incredibly fascinated by how twitter (and social media) is changing the experience of NBA fans. And I’ve convinced myself that not only is it an interesting story unto itself, but it can provide valuable insights for organizations of all different stripes trying to figure out their social media strategies.

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