About

Translated into more than 20 languages and named one of the best business books of 2007 by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just on websites like Wikipedia and YouTube, but also at traditional companies that have embrased technology to breathe new life into their enterprises.

The Wikinomics Blog is produced by the team at nGenera Insight, a think tank headed by IT strategist, speaker, and best-selling author Don Tapscott. Since 1993 nGenera Insight has provided clients with insightful, thought-provoking analysis of emerging technology trends and their business impact. We serve as a “strategic early warning system” for our clients, helping them discern real imperatives from all the hype and noise.

Two things set us apart from traditional research groups. First, the nGenera Insight team of seasoned research analysts includes technologists, social scientists and business experts. Our interdisciplinary, case-based research approach gives nGenera Insight a balanced, holistic, pre-competitive view of the future that is unique to the marketplace. Second, we recognize that foresight must also be pragmatic. As a critical element of our research methodology, we “reverse engineer” emerging businesses/business models by looking over the horizon and then distilling a set of actionable planning tools that facilitate the implementation of powerful new strategies.