Op-ed - Written by Naumi Haque on Friday, July 9, 2010 10:10 - 2 Comments
The customer is not in control
2 Comments
Oren
I completely agree that without the coupling of traditional CRM profile and the social identity we are missing most of the value. Yet based on my experience brands are not (yet) ready to fully take this step.
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Business - Oct 5, 2010 12:00 - 0 Comments
DRM and us
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Well done on your YouTube debut, Naumi.
The notion that the customer is “in charge” can work in some circumstances (e.g. the t-shirt company, Threadless, comes to mind) but I would agree that is the exception to the rule. When it comes to innovation and product development, customer feedback can be helpful but I doubt many customers would imagine truly new ideas (e.g. the old observation that most customers in c. 1900 would have asked for a faster horse rather than a car).