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Business, Government - Written by on Thursday, November 12, 2009 17:21 - 4 Comments

Steve Guengerich
Sustainability workshop at Nike: LIVE on twitter

A few weeks ago, we talked about the GreenXchangeFor anyone interested in climate change, sustainability, closed loop (or zero waste) manufacturing, and similar overlapping subjects, you’ll be interested in this joint effort of Nike, Best Buy and a collaborative public/private partnership, called GX, for short. See a write-up about it in the NY Times a couple Sundays ago: http://www.nytimes.com/2009/11/01/business/01proto.html

Today and tomorrow (Nov 12-13), Nike is hosting a “collaboratory” specifically on the subject of “double closed loop” production, which is an extension of the closed loop paradigm to consider and care for developing populations and regions.

If you want to follow what’s going via twitter, LIVE:

Then just click through to this link: http://twitter.com/CLCollabLIVE
Then hit “follow”
And you will start seeing the twitter stream as we go,


You can just search for the tag #gxlive
And you will see all tweets that contain that tag.

Wish you were here!


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Jean Brittingham
Nov 18, 2009 7:32

Sadly, you left off the organizer and originator of this project with Nike, the University of Cambridge’s Programme for Sustainability Leadership.

Our thanks to all the great companies that made this collaboratory so successful. \\

Nov 19, 2009 12:08

Jean: thank you for the comment – regrettable indeed, as you and the CPSL team (readers, please see: http://www.cpi.cam.ac.uk/) did a terrific job with the Collaboratory. It was professional, fun, inspiring, memorable, content-rich…I could go on. A tribute to a great process, good leadership, outstanding preparation, and experienced execution. I commend the CPSL to others seeking a partner to help tackle a big, complex problem.

Jean Brittingham
Nov 30, 2009 23:57

Ah gee, thanks Steve. It was a fantastic event because of how everyone participating brought themselves there.

Wikinomics – Learn to Listen; then Listen to Learn
Feb 11, 2010 14:26

[...] written a couple of posts about the GreenXchange and a related sustainability workshop, in the run-up to Davos. What I haven’t talked about is an interesting behind-the-scenes [...]

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Don Tapscott and Anthony D. William's latest collaboration, Macrowikinomics: New Solutions for a Connected Planet. Learn more.

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