Comments on: The Conversation Prism: Making Sense of Social Media http://www.wikinomics.com/blog/index.php/2009/10/27/the-conversation-prism-making-sense-of-social-media/ Exploring How Mass Collaboration Changes Everything Sun, 28 Aug 2011 14:21:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Doug Garnett http://www.wikinomics.com/blog/index.php/2009/10/27/the-conversation-prism-making-sense-of-social-media/comment-page-1/#comment-329589 Doug Garnett Tue, 22 Dec 2009 01:40:48 +0000 http://www.wikinomics.com/blog/?p=4930#comment-329589 No wonder the consumer is lost in the vast wash of software innovation. This excellent illustration doesn't help anything (IMHO), because there really aren't good handles for acting and creating response. But it's a GREAT visualization of the complete CHAOS of the web and social media. This is the problem we face in today's communication --- the increasing tendency for communication impact to be microscopic --- although we're told that an infinite number of microscopic communications add up to consumer impact. Hmmm. No wonder the consumer is lost in the vast wash of software innovation. This excellent illustration doesn’t help anything (IMHO), because there really aren’t good handles for acting and creating response.

But it’s a GREAT visualization of the complete CHAOS of the web and social media. This is the problem we face in today’s communication — the increasing tendency for communication impact to be microscopic — although we’re told that an infinite number of microscopic communications add up to consumer impact. Hmmm.

]]> By: Alpesh Doshi http://www.wikinomics.com/blog/index.php/2009/10/27/the-conversation-prism-making-sense-of-social-media/comment-page-1/#comment-322882 Alpesh Doshi Wed, 25 Nov 2009 17:51:22 +0000 http://www.wikinomics.com/blog/?p=4930#comment-322882 As with you, we work around working with Executives to enable them to understand Social Media and how they could leverage the social web for marketing and communications, reach audiences. It's ultimately about creating business models around engagement and interaction, with a feedback loop around measuring and monitoring. As with you, we work around working with Executives to enable them to understand Social Media and how they could leverage the social web for marketing and communications, reach audiences. It’s ultimately about creating business models around engagement and interaction, with a feedback loop around measuring and monitoring.

]]> By: Nick Vitalari http://www.wikinomics.com/blog/index.php/2009/10/27/the-conversation-prism-making-sense-of-social-media/comment-page-1/#comment-322880 Nick Vitalari Wed, 25 Nov 2009 17:45:57 +0000 http://www.wikinomics.com/blog/?p=4930#comment-322880 Thanks Alpesh. Yes, the framework helps quite a bit in executive discussions and can also be used to examine how current practices might be modified or adjusted to fit market strategy. Thanks Alpesh. Yes, the framework helps quite a bit in executive discussions and can also be used to examine how current practices might be modified or adjusted to fit market strategy.

]]> By: Alpesh Doshi http://www.wikinomics.com/blog/index.php/2009/10/27/the-conversation-prism-making-sense-of-social-media/comment-page-1/#comment-322681 Alpesh Doshi Tue, 24 Nov 2009 19:58:38 +0000 http://www.wikinomics.com/blog/?p=4930#comment-322681 Great Observations, and insight. This clear explanation will hopefully give executives a view that Social Media is not a fad, and needs serious business attention. Great Observations, and insight. This clear explanation will hopefully give executives a view that Social Media is not a fad, and needs serious business attention.

]]> By: Nick Vitalari http://www.wikinomics.com/blog/index.php/2009/10/27/the-conversation-prism-making-sense-of-social-media/comment-page-1/#comment-317239 Nick Vitalari Wed, 28 Oct 2009 16:30:30 +0000 http://www.wikinomics.com/blog/?p=4930#comment-317239 Thanks John. Great point. We have also been doing some work on emotion mining and sentiment analysis to understand its role in collaboration and social media. I took a quick look at your site and it looks like you have broken some new ground in using underlying psychographic categories to improve conversations and social interaction. We also believe that as social media grows, the opportunity to harness new insights and spur productive conversations, even under the most intractable situations, will increase. I have also found Rita J. King and Joshua Fout's work with virtual worlds, http://www.cceia.org/people/data/rita__j_king.html, indicates that the use of novel types of social media has the potential to broach sensitive topics and promote conversation. Thanks John. Great point. We have also been doing some work on emotion mining and sentiment analysis to understand its role in collaboration and social media. I took a quick look at your site and it looks like you have broken some new ground in using underlying psychographic categories to improve conversations and social interaction. We also believe that as social media grows, the opportunity to harness new insights and spur productive conversations, even under the most intractable situations, will increase. I have also found Rita J. King and Joshua Fout’s work with virtual worlds, http://www.cceia.org/people/data/rita__j_king.html, indicates that the use of novel types of social media has the potential to broach sensitive topics and promote conversation.

]]> By: John Marshall Roberts http://www.wikinomics.com/blog/index.php/2009/10/27/the-conversation-prism-making-sense-of-social-media/comment-page-1/#comment-317094 John Marshall Roberts Wed, 28 Oct 2009 00:20:52 +0000 http://www.wikinomics.com/blog/?p=4930#comment-317094 What an excellent concept! I can't wait to check it out. Since the publication of "The ClueTrain Manifesto" in the late 90's the concept of 'markets as conversations' has finally caught on, and come to life through the social media sphere. In addition to classifying conversations, I believe the next step is to develop a deeper understanding of the psychographic categories (core worldviews and values) that populate the social media sphere. This will come a long way towards helping oldschool business thinkers get results on this often unfamiliar (and uncomfortable, counterintuitive) business landscape. What an excellent concept! I can’t wait to check it out.
Since the publication of “The ClueTrain Manifesto” in the late 90′s the concept of ‘markets as conversations’ has finally caught on, and come to life through the social media sphere.

In addition to classifying conversations, I believe the next step is to develop a deeper understanding of the psychographic categories (core worldviews and values) that populate the social media sphere. This will come a long way towards helping oldschool business thinkers get results on this often unfamiliar (and uncomfortable, counterintuitive) business landscape.

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