Comments on: Marketing Hierarchies Inside Social Networks – An Old Model with a New Twist http://www.wikinomics.com/blog/index.php/2009/10/16/marketing-hierarchies-inside-social-networks-an-old-model-with-a-new-twist/ Exploring How Mass Collaboration Changes Everything Sun, 28 Aug 2011 14:21:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: postcard marketing http://www.wikinomics.com/blog/index.php/2009/10/16/marketing-hierarchies-inside-social-networks-an-old-model-with-a-new-twist/comment-page-1/#comment-316061 postcard marketing Tue, 20 Oct 2009 22:24:20 +0000 http://www.wikinomics.com/blog/?p=4875#comment-316061 Hmmm, i'm often weary of such programs. I got burnt in the past and often times such business model don't last. Good luck. Hmmm, i’m often weary of such programs. I got burnt in the past and often times such business model don’t last. Good luck.

]]> By: Colby http://www.wikinomics.com/blog/index.php/2009/10/16/marketing-hierarchies-inside-social-networks-an-old-model-with-a-new-twist/comment-page-1/#comment-315568 Colby Fri, 16 Oct 2009 14:24:42 +0000 http://www.wikinomics.com/blog/?p=4875#comment-315568 Great post Laura.... I see there being three dynamics that will influence the chance for success for 6dgr's business model and others like it. I think you nailed two of them : 1) Members attitudes toward being constantly subjected to marketing 2) Smart management of member experience such that the benefits of joining and engaging vastly outweigh marketing overload I think the third factor is this: 3) Will classic hierarchical marketing organizations begin to leverage 6dgr like communities in the way that classic marketing has leveraged other social networking communities? (ie, like Dell and Best Buy distribute coupons on Twitter and ike Krispy Kreme has a fan page on Facebook) What if Amway, or Herballife were to open up ‘channels’ on 6dgr, or bring their already rich member communities to leverage this collection of members who have a proclivity toward hierarchical marketing? This could bring member traffic that is actually looking for this type of engagement/experience. EIther way, its an interesting convergence of mature business models leveraging social technology for new results. Great post Laura….

I see there being three dynamics that will influence the chance for success for 6dgr’s business model and others like it. I think you nailed two of them :

1) Members attitudes toward being constantly subjected to marketing

2) Smart management of member experience such that the benefits of joining and engaging vastly outweigh marketing overload

I think the third factor is this:

3) Will classic hierarchical marketing organizations begin to leverage 6dgr like communities in the way that classic marketing has leveraged other social networking communities? (ie, like Dell and Best Buy distribute coupons on Twitter and ike Krispy Kreme has a fan page on Facebook) What if Amway, or Herballife were to open up ‘channels’ on 6dgr, or bring their already rich member communities to leverage this collection of members who have a proclivity toward hierarchical marketing? This could bring member traffic that is actually looking for this type of engagement/experience.

EIther way, its an interesting convergence of mature business models leveraging social technology for new results.

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