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	<title>Comments on: Mad Men and the executive assistant 2.0</title>
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	<link>http://www.wikinomics.com/blog/index.php/2009/09/08/mad-men-and-the-executive-assistant-2-0/</link>
	<description>Exploring How Mass Collaboration Changes Everything</description>
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		<title>By: Naumi Haque</title>
		<link>http://www.wikinomics.com/blog/index.php/2009/09/08/mad-men-and-the-executive-assistant-2-0/comment-page-1/#comment-308797</link>
		<dc:creator>Naumi Haque</dc:creator>
		<pubDate>Fri, 11 Sep 2009 16:21:09 +0000</pubDate>
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		<description>Thanks for the comments. John, I think you&#039;re right - so, with that logic, in cases where technology replaces people, it doesn&#039;t mitigate work for individuals at all, rather it reallocates work and creates new work for others.  Laura don&#039;t worry; on Mad Men, all the really attractive EAs get assigned to the senior executives ;)  

As I’m reviewing this post, I think “Collaborative Assistant” (CA) would have been a better term to use.  Helping with admin work would definitely be helpful, but at the company level, I think it would be far more valuable to have specific people whose role it is to assume some of the collaborative overhead – you could think of these people as the grease that keeps the collaborative engine lubricated.  So, if I had a CA (or a few of us shared one), their job would be to undertake a lot of the collaborative tasks that I don’t do because I simply don’t have time.  For example, this person might post my content on internal collaborative sites and work with other CAs to help me find information that I need.  They would be familiar with my work at a high level and therefore be able to engage external communities, both promoting my content and finding related content that I might be interested in. CAs would coordinate calendars and coordinate amongst themselves to make sure that projects were making optimal use of all the information and resources available. They would also play a key role in determining when our resources were not needed (i.e. when something was out of scope or when the required skills/background was already being represented by someone else).  Seems to me like one of those new tasks that companies have to think about when they consider new roles and responsibilities for a collaborative enterprise.</description>
		<content:encoded><![CDATA[<p>Thanks for the comments. John, I think you&#8217;re right &#8211; so, with that logic, in cases where technology replaces people, it doesn&#8217;t mitigate work for individuals at all, rather it reallocates work and creates new work for others.  Laura don&#8217;t worry; on Mad Men, all the really attractive EAs get assigned to the senior executives <img src='http://www.wikinomics.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />   </p>
<p>As I’m reviewing this post, I think “Collaborative Assistant” (CA) would have been a better term to use.  Helping with admin work would definitely be helpful, but at the company level, I think it would be far more valuable to have specific people whose role it is to assume some of the collaborative overhead – you could think of these people as the grease that keeps the collaborative engine lubricated.  So, if I had a CA (or a few of us shared one), their job would be to undertake a lot of the collaborative tasks that I don’t do because I simply don’t have time.  For example, this person might post my content on internal collaborative sites and work with other CAs to help me find information that I need.  They would be familiar with my work at a high level and therefore be able to engage external communities, both promoting my content and finding related content that I might be interested in. CAs would coordinate calendars and coordinate amongst themselves to make sure that projects were making optimal use of all the information and resources available. They would also play a key role in determining when our resources were not needed (i.e. when something was out of scope or when the required skills/background was already being represented by someone else).  Seems to me like one of those new tasks that companies have to think about when they consider new roles and responsibilities for a collaborative enterprise.</p>
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		<title>By: Laura</title>
		<link>http://www.wikinomics.com/blog/index.php/2009/09/08/mad-men-and-the-executive-assistant-2-0/comment-page-1/#comment-308701</link>
		<dc:creator>Laura</dc:creator>
		<pubDate>Thu, 10 Sep 2009 15:42:43 +0000</pubDate>
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		<description>Being a teacher, we have the luxury of having an Office Administrator (although shared between many staff members)who helps with organizing information. And because I teach Grade 8 I also recruit the young teens to help me with marking and other simple tasks. Although you make a great case Naumi, and I don&#039;t know what I would do without my extra help, as your wife, I still have to say no to hot assistants.</description>
		<content:encoded><![CDATA[<p>Being a teacher, we have the luxury of having an Office Administrator (although shared between many staff members)who helps with organizing information. And because I teach Grade 8 I also recruit the young teens to help me with marking and other simple tasks. Although you make a great case Naumi, and I don&#8217;t know what I would do without my extra help, as your wife, I still have to say no to hot assistants.</p>
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		<title>By: John</title>
		<link>http://www.wikinomics.com/blog/index.php/2009/09/08/mad-men-and-the-executive-assistant-2-0/comment-page-1/#comment-308576</link>
		<dc:creator>John</dc:creator>
		<pubDate>Wed, 09 Sep 2009 21:46:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.wikinomics.com/blog/?p=4716#comment-308576</guid>
		<description>I wrote a column a century ago about technology &quot;doing the work of&quot; as in &quot;technology does the work of an EA.&quot; Technology NEVER does the work of any human (except maybe human &quot;calculators&quot; -- yes it used to a job not a thing). Tek can mitigate work but when you eliminate a person there will always be some &quot;work of&quot; left to do. It just gets added to somebody elses plate.</description>
		<content:encoded><![CDATA[<p>I wrote a column a century ago about technology &#8220;doing the work of&#8221; as in &#8220;technology does the work of an EA.&#8221; Technology NEVER does the work of any human (except maybe human &#8220;calculators&#8221; &#8212; yes it used to a job not a thing). Tek can mitigate work but when you eliminate a person there will always be some &#8220;work of&#8221; left to do. It just gets added to somebody elses plate.</p>
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