Comments on: Fun new research topic: the NBA on Twitter

By: JoJo Jack Jnr

JoJo Jack Jnr — Tue, 13 Oct 2009 14:40:03 +0000

Hey
I i saw your blog
Very well presented
In fact I have been looking for this for months
http://www.wikinomics.com is just what I was looking for.
Great effort congratulations!
John

By: Peter Robert Casey

Peter Robert Casey — Sat, 12 Sep 2009 02:30:45 +0000

It’s interesting how the League Office defers social media policy responsibilities to each respective team. The Suns and Magic seem to be the most progressive of the NBA’s 30 properties.

By: NBA Withdrawal – 10 NBA Personalities I want to see on Twitter « Heels on Hardwood

Mon, 31 Aug 2009 21:17:54 +0000

[...] domination of the NBA on Twitter has been well documented. Everyone from Shaquille O’Neal to the NBA Store has an account and each have used twitter to [...]

By: Wikinomics» Blog Archive » Starting the Comparison of NBA teams on Twitter

Thu, 27 Aug 2009 13:22:04 +0000

[...] couple of weeks ago I explained why how the NBA – the league, the teams, the players – uses Twitter would be a fascinating [...]

By: Tim

Tim — Wed, 12 Aug 2009 20:45:57 +0000

Interesting post. There are some similarities to and some differences between the NBA and other businesses that come to mind.
Each NBA team has just a few players – 12-13 – so “controlling” them may be much easier. On the other hand, they are, as you point out, major public figures (not advocating they are “important” public figures) so anything they say and do attracts almost immediate attention. Keeping them accessible should be important to each team and the NBA; keeping them responsible is another issue – the definition of “TMI” may be, and likely is, very different for an NBA player than for me (although my personal habits are probably also out of bounds for tweeting).
The NBA has 30 franchises, each in a city with its own unique climate, culture, mores, etc. Setting up a set of 2.0 guidelines (e.g., IBM, SAP, Cisco) for the NBA may be more complicated than for even global companies. But there may also be similarities – global companies deal with multiple cultures, each with its own laws and standards.
Finally, companies, too, are struggling with how to deal with 2.0 technologies, applications, and tools because the platforms – Twitter, iPhone, Facebook, etc. – have almost unlimited potential for expression and empowerment, and, frankly, you cannot keep expression muted for very long.
Thanks for spending so much time observing. That’s still a great tool.

By: Naumi Haque

Naumi Haque — Wed, 12 Aug 2009 19:56:04 +0000

Related to Laura’s story, The_Real_Shaq tweeting about having free tickets to a game – he was standing at a bus stop and the first person (on Twitter) to spot him got the tickets. They were gone within minutes.

By: Laura Carrillo

Laura Carrillo — Wed, 12 Aug 2009 17:55:57 +0000

Great post Denis. One of my favorite “good” NBA stories is when Paul Pierce (@paulpierce34)of the Boston Celtics posted on Twitter that he would give away tickets to a game to the first five fans wearing Paul Pierce jerseys at the players’ entrance to the Boston Garden at 4:30pm. Fans had to use the password “Truth” (his nickname around these parts). He showed up on time and 5 lucky fans got to see the game that night. Pretty cool stuff.