Comments on: CREATIVITY: a collaborative effort as opposed to an individual feat? Learning from Pixar… http://www.wikinomics.com/blog/index.php/2009/06/23/creativity-a-collaborative-effort-as-opposed-to-an-individual-feat-learning-from-pixar-learning-from-pixar/ Exploring How Mass Collaboration Changes Everything Sun, 28 Aug 2011 14:21:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Judy Breck http://www.wikinomics.com/blog/index.php/2009/06/23/creativity-a-collaborative-effort-as-opposed-to-an-individual-feat-learning-from-pixar-learning-from-pixar/comment-page-1/#comment-296330 Judy Breck Tue, 07 Jul 2009 11:47:56 +0000 http://www.wikinomics.com/blog/?p=4040#comment-296330 These kinds of speculations have fascinated me for many years. Does a group really have and create ideas? Not so much in my view. I have been called an "idea guy"-- having thought up winning advertising themes, inventions, and other "creative" stuff. Certainly not all my ideas are good ones, but recognizing the implied conceit, when they happen, my ideas seem to come only from me. My guess is Pixar's percentage of "idea guys" is very high. In most perceived collaboratives the percentage is lower; one or two of a group actually come up with original ideas but it feels to all as if a group effort was at work. It is great fun for all involved when the whole group is composed of individual idea guys. I would bet my bonnet that Pixar's success is based on putting a lot of idea guys in the same room. The result is lots of ideas, rolling out from individuals. We can call that collaboration if you like. These kinds of speculations have fascinated me for many years. Does a group really have and create ideas? Not so much in my view.

I have been called an “idea guy”– having thought up winning advertising themes, inventions, and other “creative” stuff. Certainly not all my ideas are good ones, but recognizing the implied conceit, when they happen, my ideas seem to come only from me. My guess is Pixar’s percentage of “idea guys” is very high. In most perceived collaboratives the percentage is lower; one or two of a group actually come up with original ideas but it feels to all as if a group effort was at work. It is great fun for all involved when the whole group is composed of individual idea guys. I would bet my bonnet that Pixar’s success is based on putting a lot of idea guys in the same room. The result is lots of ideas, rolling out from individuals. We can call that collaboration if you like.

]]>