Comments on: Should you care about what the amateur outties write? No… and yes.

By: Tel

Tel — Thu, 11 Jun 2009 11:40:17 +0000

“It can look nice on the income statement for a number of years, but you might just destroy yourself long-term in the process…”

Or the people concerned have already seen the writing on the wall and are discounting the long term, in favour of milking it hard while they still can. Make enough money short-term you can find some sucker to sell the business to and invest that money in something else.

By: Denis

Denis — Wed, 10 Jun 2009 16:08:16 +0000

Good question Steven. If I was to give an honest answer… I suppose I’d probably be considered an amateur outtie in most respects, attempting to become a professional. Though I wonder if people trying to work in / cover this space need their own categorizations all together?

Tel – great point. Maybe the net benefit of all this stuff is that the professional outties, in whatever form they might take, start paying more attention to what the customers actually want? To go off on a tangent, it’s something I constantly wonder about in relation to TV – once upon a time there were a few commercials, now I see programs where the combined commercial breaks are absolutely mind boggling. It can look nice on the income statement for a number of years, but you might just destroy yourself long-term in the process…

By: Wikinomics» Blog Archive » Social Media Gender Stereotypes

Wikinomics» Blog Archive » Social Media Gender Stereotypes — Fri, 05 Jun 2009 13:17:43 +0000

[...] This is perhaps the most significant finding, as it contradicts all the hype surrounding Twitter’s interactive platform. Despite being touted as the leading outlet for two way communication, stats sadly reflect a much more traditional one way broadcast model. However, I do give credit that Twitter is still in its infancy and that the majority of the population is still struggling to transition fully into web 2.0, but for the most part, participators remain passive (see Dennis’s recent post on innies vs. outies). [...]

By: Tel

Tel — Wed, 03 Jun 2009 11:20:38 +0000

There’s a producer’s point of view on “what matters” and a consumer’s point of view. The producer is thinking of advertising dollars and effective contact with their target market. When I read the mainstream news, all I can think these days is “I wonder who paid for that story” because the more professional they get, the less sincere they get. Once the money and political interests start talking the content gets dull and predictable no matter how creative and entertaining are the content writers.

From the consumer’s point of view, yes they want entertainment, but also they want freshness and respect and upfront honesty. Amateurs deliver more of a real-world perspective. Don’t underestimate that the “innies” talk to each other as well. There’s a deluge of private communication going on out there that doesn’t show up on anyone’s radar, but word gets around. The world is bigger than counting hits on your web site.

By: Steven Burgess

Steven Burgess — Wed, 03 Jun 2009 03:09:15 +0000

So, Denis, are you an amateur or professional outie? And – what difference does it really make? Cuban is both – and, so, I think, are you. And me. The important things are – how effectively do we communicate our ideas and how effectively do we communicate the fact that we have those ideas.

Cuban will vacillate between a professional and amateur outie. So will you and I. CBS, on the other hand, will always be a “professional” outie, but only as a corporate blob. Same with Fox, MSNBC, etc.