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Business - Written by on Monday, May 25, 2009 8:22 - 6 Comments

Can Meaningful Art be Created through Mass Collaboration?

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I recently came across an extraordinary piece of artwork. It is the first example that I have seen of art being created through mass collaboration. Aaron Koblin’s “Ten Thousand Cents” is a digital representation of the American $100 bill, created by assembling 10 000 pieces of the picture drawn by contributors in 51 different countries. Contributors were found and worked through Amazon Turk Mechanical, a crowdsourcing marketplace where individuals complete relatively simple tasks for a small amount of pay per task. Each contributor was given a small portion of the picture to re-create digitally, without knowing what the end result would be. The finished art is presented in the form of an interactive video that shows the simultaneous drawing of the 10 000 pieces and allows the viewer to investigate the creation of any particular piece. Koblin’s site states that the artwork “explores the circumstances we live in, a new and unchartered combination of digital labour markets, ‘crowdsourcing,’ ‘virtual economies,’ and digital reproduction.”

In Koblin’s “Ten Thousand Cents”, the overall design was envisioned and controlled by Koblin, so the finished artwork is cohesive. However, such a structured project does not take advantage of the imaginations and creativity of the thousands of contributors involved. True collaboration should take advantage of the unique talents and perspectives of all contributors to create an end product that is greater than the sum of its parts. Therefore, although Koblin’s art opens the mind to collaborative artwork, I do not considerate it truly collaborative.Since art is a sensory (usually visual) expression of a feeling or an idea and is usually very personal, it is difficult to produce meaningful art through true collaboration. The very aspect of collaboration that makes it so successful in most applications – the introduction of multiple styles and perspectives – makes it difficult to apply to artwork, where the finished piece is a single expression of thought or feeling.

In the project “A Million Penguins”, the publisher Penguin Books and De Monfort University created a wiki site on which they started a collaborative novel, open to public contributions and edits. The novel was an experiment whose purpose was to answer the question, “Can a community write a novel?”. In 2008, De Monfort University released a report explaining the results of the experiment:

“Certainly, some of the participants in the project did attempt to ‘write a novel’ but it remains unclear as to whether they succeeded. What today appears not to be a novel as we know it may in time come to be seen as one, just as work once judged not to be poetry is often later brought into the critical fold. But for the moment at least the answer to whether or not a community can write a novel appears to be ‘not like this’.”

So, is it possible to create truly meaningful art through mass collaboration? My opinion is that, right now, it is not possible, given what is considered to be art. As mass collaboration continues to proliferate, however, it may change the face of art, giving way to a new possibility: the expression of hundreds of thoughts and feelings in a single piece of art.



6 Comments

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maura
May 26, 2009 13:54

I disagree with your characterization of art ["Since art is a sensory (usually visual) expression of a feeling or an idea and is usually very personal... a single expression of a thought or feeling"], and find it quite narrow. There have been and continue to be many domains of artmaking (visual and performance-based) that transcend the confines you lay out here, both in terms of the nature of the work (highly conceptual/abstract, political, and/or multi-layered in medium/meaning rather than deeply personal and singular), and in terms of their manner of realization. The mail art movements of the 60′s and 70′s, for example, can I suppose be viewed narrowly as the exchange of singular expressions of art among makers, but for a great many of the participants, the “meaningful art” within and emergent from that endeavor lay in the creative organism that unfolded via the generated network of exchange – the construction of an alternative sort of creative-conceptual currency, completely dependent upon the existence of a multitude of participant drivers – and not the individual atomic artifacts produced.
I spent eight years in a smallish city in New Jersey co-directing a community mural program that operated through the participation of a permeable body of neighborhood residents – children, workers, students, trained artists, etc, through _every_ stage of the process (inception, research and conceptual development, design, wall-prep, design transfer, painting, & celebration). The resultant meaningful art (created many times over) was indeed truly collaborative (not at all a single artist’s vision), using your definition ["True collaboration should take advantage of the unique talents and perspectives of all contributors to create an end product that is greater than the sum of its parts"]. It was both a mural (or series of murals) on a neighborhood wall(s) and the very collaborative process itself. In those projects as in much collaborative artmaking, the material objects produced, though typically aesthetically pleasing and of value to observers and appreciators in their own right, are typically regarded by the participants as mere ‘residue’ of the wonderful creative process in which they engaged with one another. [see also, Toward a People's Art, by Eva Cockcroft].

If by “meaningful art”, you mean “high art” of the type that is bought and sold and hung in galleries, then perhaps that is another matter. Or if you mean “meaningful art produced via web 2.0 techno-cultural practice”, then maybe that is also another matter. In either case I’m sure there are many folks [see the community at boingboing.net, for instance] who’d challenge you even on those more deliniated grounds.
What I’m attempting to highlight, I suppose, is that there is a whole history and ongoing practice that well predates web 2.0 that has proved beyond a doubt that “meaningful art” and true collaboration need not be mutually exclusive. For some of us, in fact, the best and most meaningful art to be made is that which emerges from true collaboration… that which is, in its medium and message, born of a multitude of minds and hands, working in concert, to bring something new to life together. Hell, if you attend a conceptual enough art school, culture itself is the pinnacle of meaningful art arrived at through mass collaboration…
My apologies for the long-windedness. I hope my intent has come across through the thought-muddle.

Catherine Thorn
May 28, 2009 8:58

Thank you for your comment, Maura. I must admit that I am not an art connoisseur, and your comments have caused me to rethink my definition of art. Despite not being an expert on the subject, I wanted to post a blog about art being created through mass collaboration because I think the idea has great potential, though I, personally, have not yet seen it accomplished meaningfully. The mural you helped create does sound like an excellent example of the collaborative creation of meaningful art. Whether it would be considered mass collaboration would depend on the scale of collaboration, but regardless, it does indicate that people would likely be open to the idea. It would be an interesting project indeed to see if a meaningful digital art mural could be created by thousands of artists from across the globe collaborating through web 2.0 technology.

On a side note, a very interesting artist to check out is Jonathan Harris. Though he does not create art through mass collaboration, he has created art using the online expressions of individuals around the world. He has created such projects as “We Feel Fine”, a continuous expression of human emotion around the world, captured from online conversation. His work can be seen at http://www.number27.org/

Tel
May 30, 2009 10:39

I don’t know much about art, but I know that software is what I like.

I’ve seen great software written by tight teams who came up with something elegant and clean, I’ve seen great software written by the brute force of a very large number of people plugging away, and I’ve also seen vast amounts of crappy software written by every imaginable setup. As a general trend, when a leap of consciousness is required to jump into new territory, that leap will come from only a small number of people (usually just one). Once the new territory opens up, others will elaborate (and collaborate, and compete). Competition can be a type of collaboration if it stimulates energy and activity.

When dealing with massive complexity, or dauntingly large tasks, only a big team can do it: collaboration is a total requirement. Never the less, high-level coordination and vision are usually part of successful teams, but the details of exactly how that manifests might vary.

Is it possible for each person to do arbitrarily small tasks and then it all just fits together without an explicit coordinator and without any design vision at all? I don’t think so, not for any useful software project I’ve ever heard of. Maybe in the case of art you can have beauty in really abstract things like the shapes that big crowds make as they flow around a town square, or snowflakes caught in a wind eddy, but I’m going to agree that a work of art (ignoring the highly abstract stuff) depends on some central vision, and won’t just form itself out of disconnected bits.

Then again, there’s always a first time, especially for art.

Seb
Jun 2, 2009 10:22

Drawball is the closest I’ve seen to mass-collaborative art. I’ve written about it recently here: http://tinyurl.com/lp2db4

michael crockford
Jun 4, 2009 16:54

Interesting discussion. Though a considerable art project, having 10,000 artists each contribute to the recreation of an american hundred dollar bill (!) does not strike me as collaborative. It seems far more like a script into which 10,000 actors have been given bit parts, to do with as they please within the parameters already constructed and dictated. Collaborative projects that I have been part of are sometimes quite messy affairs; they don’t even always work out so well, they are open to revolutions of vision, they are almost like secret lessons in civility, debate, shared visionmaking, skillsharing, and development.

I’ve also been involved in artist groups, particularly theater, where there was a tension between directorial expertise and administration, and the welcomed but potentially dismissed collective creation process. What is the stop-gap of collective artmaking vis a vis ‘final’ decision making? Is it in the above case the ‘program’ that decides the limits of participatory decisionmaking? Or is the program a mask? I dont mean to sound draconian.

The more I think about it, the less I think of the dollar bill project as collaborative. It matters little whether there are 10 or 10,000 artists involved, though I do wonder how big a group can become before participatory democracy breaks down.

there seems to be a bit of hagiographic idealization of the auteur/artist at play here in the veneration of singular vision, whether an individual artist or a computer programmer. Clever, perhaps, but I think collaboration in art is not the absence of leadership, it’s the absence of dictation.

Shannon Houston
Jun 11, 2009 0:52

I’m so glad I came across this discussion! I am a graduate student in Arts Administration at Columbia University, and I’m working on my thesis on how arts organizations are utilizing user-generated content. This occurs in several manners – informing the artistic process and/or product, like Aaron Koblin or the recent YouTube orchestra at Carnegie Hall, crowdsourcing the planning process like the Smithsonian, utilizing user-generated content in marketing like the Met’s ‘It’s Time We Met’ campaign, and using the audience as curators in a virtual environment like the Brooklyn Museum’s Click! exhibit.

In terms of crowdsourcing art like one might crowdsourcing software, I think it’s absolutely possible. Only because I would never say it isn’t possible. After a career as a professional dancer, and two degrees in art, I still wouldn’t make that determination. Art is whatever you think it is. Good or bad is another question altogether, but form does not dictate that determination. Could crowdsourcing create good art? Sure, why not? Once upon a time, most of the world thought a piece of new technology called a camera could never produce art, and we all know that to not be true now.

As you mentioned, “it is difficult to produce meaningful art through true collaboration”, but that depends on your definition of art. Many examples of art are collaborative, regardless of any application of ‘high’ or ‘low’ labels – Jeff Koons has many assistants (some place the number around 80!), the ceiling of the Sistine chapel was not painted by Michelangelo alone, and films and other theatrical pieces are usually not created by one singular person, etc.

Look into the topic a little more, I wouldn’t base opinion on Koplin alone. But it is definitely a very interesting topic, and I’m glad to see Wikinomics addressing it! Thanks!

Coming soon in paperback! Help rename the paperback version of Macrowikinomics and win a one-hour webinar for you and your colleagues with Don Tapscott. Ends 5:00pm ET, August 31. Learn more.

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