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Business - Written by on Thursday, May 14, 2009 13:32 - 6 Comments

Don Tapscott
“Us Now” documentary available free online

Us Now, the groundbreaking documentary is about the power of mass collaboration, the internet and its potential impact on society, is available for viewing free online for a limited time at  http://www.joiningthedocs.tv.

Directed by Ivo Gormley, the film explores how the web is changing the many ways in which we can organize ourselves. From a democratic football club where the fans pick the team to a lending service where everyone can be a bank manager, Us Now brings together the leading thinkers in the field of participation and web culture to describe how mass collaboration could change society. As the co-author of Wikinomics:  How Mass Collaboration Changes Everything, I was asked by Ivo Gormley to participate.

The UK documentary had its North American premiere 2½ months ago in Toronto.  One of many attending the premiere was Ruby Ku, a self-described 20-something SciBus student at the University of Waterloo.  Ruby was good enough to track down the URLs for many groups featured in the film:

  1. School of Everything – a website that helps people who want to learn meet up with people who want to teach.
  2. Zopa – a market place where people lend and borrow money to and from each other, sidestepping the banks.
  3. Couchsurfing – a worldwide network making connections between travelers and the local communities they visit; participate in a better world, one couch at a time.
  4. The People Speak – a campaign to engage young people on the global issues that will shape their future – an initiative from the United Nations Foundation.
  5. Slice The Pie – a music financing company that aggregates thousands of people’s opinions about upcoming bands and allows fans to invest in producing albums.
  6. MyFootballClub – join members from over 80 countries who own Ebbsfleet United and vote on all key decisions from team selection to financial budgets.
  7. Mumsnet – a social enterprise + community of parents sharing their know-hows on the net and meeting up in real-life.
  8. Open Everything – global conversation about the art, science, and the spirit of “open.”

It would be great to see the documentary go viral.  If you haven’t seen the film, please give it a try.  And if you like it (which you will) tell as many friends as you can.


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May 19, 2009 8:44

I love the idea of MyFootballClub – really good to see the sport being brought back to the fans. I’m surprised that Mumsnet was featured though, it doesn’t seem that much different to toher sites on the same subject – in fact I prefer Bounty and gurgle to their site – gurgle especially is a lot more modern and innovative IMO.

Jeff Widmer
May 26, 2009 10:49

In Wikinomics you and Anthony quote TakingITGlobal cofounder Michael Furdyk as saying that “Our generation really doesn’t trust the media and advertising as much as we trust peer-to-peer opinion and social networks.” Are there any studies or surveys that show peer-to-peer sites have greater credibility than traditional media?

May 26, 2009 11:52

I have no idea whether the survey is valid or not, but a recent Brand Week article indicated a shockingly low (< 5%) number of people 13-54 turn to social media sites for guidance on purchase decisions. Doesn’t get directly to the Net Gen question obviously, by any way you slice the math the number would have to be fairly low.

Might it be that nobody trusts advice from anywhere? :)


May 26, 2009 17:03

Interesting site, but much advertisments on him. Shall read as subscription, rss.

Jun 10, 2009 4:43

I’ve been a member of MyFootballClub since August 2007. We recently voted on whether to keep the manager and also voted to reject offers on two of our players.

One of the players, Michael Gash, didn’t cost the club a penny – 1000 members of MyFC (including myself) chipped in 20 GBP each last year to buy him!

Anna Pollock
Jul 22, 2009 18:29

the film is now available on Vimeo here: http://vimeo.com/4489849
Can thoroughly recommend it

Now available in paperback!
Don Tapscott and Anthony D. William's latest collaboration, Macrowikinomics: New Solutions for a Connected Planet. Learn more.

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