Twitter? I just checked and it looked like Facebook

Do you really mean Facebook or twitter because it looks like the links you have posted above all redirect to Facebook?

Oh wow – Breaking news I guess.
At the time that I posted, it was on Twitter. It looks as if they’ve now moved it to Facebook.

Must have happened within the last few hours.

The story just gets more and more interesting!

In fact, as someone just tweeted a minute ago, Skittles switched from Twitter to Facebook. Skittles Twitter page here:
http://www.skittles.com/chatter.htm

The Twitter crowd offers two possibilities:

acfou: @lizapost: skittles already changes homepage to facebook — it is a planned rotation, they racked up tweets yesterday; racking up fans today

gus23: RT @mashable Bad Jokes Force Skittles To Dump Twitter For Facebook
http://ping.fm/RvgC5

It’s definitely the former – a planned rotation. First it was Wikipedia (Thursday), then Twitter (yesterday), today’s it’s Facebook. In any case you can still go to the Twitter page by clicking on chatter on the overlay box. If they were really worried, they’d take that down too. Confirmed by Mars PR.

Indeed very interesting to see this being played out.

Placing the Skittles homepage on these popular web 2.0 sites was a risky move for Skittles, but I think it has and will likely improve their brand image overall. As a product that positions itself as being fun, colourful, and tasty, Skittles is well-suited to such an innovative and slightly strange experiment. People seem to greatly enjoy being on the Skittles homepage, giving them a good feeling about the brand. In addition, moving the homepage not only caused people to talk about Skittles, which created a buzz around the brand, but it also allowed Skittles to see and analyze what people are saying about them. This information is invaluable. As consumers are continually given more choice and demand more, understanding what they like about Skittles and what they would like to see Skittles develop in future products is a great advantage.

Although there is definitely a concern about the lack of control that Skittles has concerning any negative content that is posted, I believe that the message explaining that Skittles does not control the content on the website is sufficient to ensure most people will not pay particular attention to negative content. In addition, if negative content is posted, it is likely that another person, with the opposite opinion, will post a response.

Although I believe this experiment is a great idea, I think that it should be just that: an experiment. The Skittles homepage is currently on Twitter, but I believe that it should be returned soon to its own page. The buzz has been created, Skittles has learned what consumers are saying about the brand, and Skittles has benefited. When the novelty wears off, people will lose interest in mentioning Skittles or posting on the Skittles page, and it will reflect poorly on Skittles if they leave their homepage attached to a web 2.0 site that has little recent activity.

[...] is a social network aggregator (inspired by the Skittles social network marketing campaign). The UnHub Personal Profile Bar is a quick easy way for individuals or small businesses to [...]