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Business - Written by on Friday, January 16, 2009 18:03 - 2 Comments

Denis Hancock
Applying Gladwell/ Tipping Point theories to twitter users

Regular readers have probably noticed that a lot of my blogging activity has been shifting over to my own site, though I’m cross-posting all of the posts that seem relevant to wikinomics readers. However, yesterday I put up some thoughts about applying Malcolm Gladwell / Tipping Point theories to twitter users. Thanks primarily to a Re-tweet about the story from Chris Brogan, a fair bit of traffic was sent my way quite quickly, and a very interesting discussion started – there’s about 20 comments on there right now.

Quite a few of them were really good, and it led me to think about the idea a little more and put up this post, which I think might really be getting somewhere. The short version of the idea is that you can segment Twitter users based on the type of activity they engage with on the site – notably around re-tweets (RTs), @ replies, and links to their own blog posts (connectors, salesmen, and mavens, respectively). My thinking was particularly shaped by the ideas from PurpleCar (who’s already taken it to another level in the comments on the 2nd post), Amanda, Susan Murphy, and others, and I’d love to hear some more thoughts from wikinomics readers.

Simply put, is there some way we can quantify Twitter activity in order to segment users based on the connector, maven, salesman framework? Feel free to post your comments here, on the original posts, or drop me an email (I can be reached through the “contact us” link on this page).



2 Comments

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Barb Chamberlain
Jan 19, 2009 2:24

Perhaps unfair to comment before reading the long version, but I’ll respond just to the labels you’ve chosen and the way you’re operationalizing those. I think the categories themselves make sense, not the measures, and I’m fiddling linguistically with the labels you’ve chosen.

I don’t see @ replies as the sole province of Salesmen. Yes, they’re clearly selling when it’s a spammy autoreply with a “click my junk” link (which may also be hidden in the DMs, so you won’t be able to see those as an indicator of Salesman status).

The @ messages are also a means of conversation, so those people may just be chatty, or seeking a more direct one-to-one connection.

If I see a profile page that has all broadcast messages and no @ messages, it feels to me as if that person is always talking through a megaphone and never listening or conversing, and I’m less likely to follow.

I sometimes use @ messages to act as a Connector. The RT is a very squishy measure of connecting; it may be more a measure of impressions (in the sense of ad measurements) than connecting.

If I tweet someone directly to point out a blog post I think will be interesting, I’m connecting–and I’m perhaps a bit of a Maven too, but it’s not MY stuff I’m touting.

Saying that tweeting one’s own blogs makes for a Maven–for me, that’s sometimes true, but sometimes it feels a lot more like being approached by a Salesman.

It depends on the frequency of those tweets in the overall stream, how it’s couched, and whether the person also shares the work of others generously. I tweet links to my own occasional blog posts, but my writing is fairly personal and not full of expertise, which is something I associate with the term Maven.

Not easy to get a handle on either the labels or what to measure in Twitter, that’s clear. Now I’ll go read the original post & see if I’m all wet :D .

@BarbChamberlain

Denis Hancock
Jan 19, 2009 13:30

Barb,

Excellent points. As I weave through the comments on the various posts, it seems that most people see their activity spreading across of the three roles – and trying to come up with a way to identify the “primary” activity is difficult. Will take some work…

One other thing I’ve noted is people have a very, very bad reaction to the “salesman” label. I have a hunch that if I use the one-word description for it on Wikipedia – “persuaders” – the resistance would drop substantially.

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