Comments on: Wikinomics on Ice

By: Wikinomics» Blog Archive » The story of a less-than-gracious foray into the 2.0 world

Tue, 28 Apr 2009 01:11:28 +0000

[...] It pains me to speak negatively of the Canadian Broadcasting Corporation’s (CBC) Hockey Night in Canada (HNIC). It really does. I take solace in the fact that back in January I praised HNIC’s foray into the Web 2.0 world w…. [...]

By: Jeff Perron

Jeff Perron — Fri, 16 Jan 2009 16:24:30 +0000

Jonah,

That brings a lot of insight to the factors influencing CBC’s desire to play it safe.

Excellent point regarding the Olympics. I think that we’ll really see just how innovative “good ol’ CBC” is willing to get when CTV starts rolling out its Olympic and pre-Olympic broadcasts.

Thanks for the comment!

By: Jonah Freitas

Jonah Freitas — Thu, 15 Jan 2009 23:54:37 +0000

I think that because CBC is public the funding as well as the willingness to take risks is greatly reduced. It seems as though CBC relies heavily on what is the ‘safe-choice’ and their partnership with the consumer beloved Tim Horton’s is a reflection of that. Speaking of competition, with CTVglobemedia slowly and surely taking over the world of sports coverage, namely the Vancouver 2010 Olympics, what can we expect in terms of innovation from CTVglobemedia in this regard and what will CBC do to make its sports programming exciting again?

By: Jeff Perron

Jeff Perron — Thu, 15 Jan 2009 22:29:26 +0000

Hi hnic fan,

Thanks for the comment.

CBC certainly is not at the height of innovation. In my opinion, the innovation won’t come until they are ultimately forced to do so by competition, as was the case with hockey broadcasts.

Part of the motivation for me to write about the (small) steps CBC has taken with HNIC was that I was caught off-guard by even this slight sign of creativity/innovation.

Being a public station, do you think the pressure to innovate is as heavy on CBC as it would be on privately-owned stations or on cable networks?

By: hnic fan

hnic fan — Wed, 14 Jan 2009 23:46:18 +0000

With all of HNIC and CBC’s innovation, why aren’t games streamed live on their site and available on-demand.

If they want to engage fans, their has to be a reason to visit their site.

Without pragmatic useful innovation cbc will soon be a piece of the past.