Business - Written by Denis Hancock on Wednesday, January 14, 2009 10:44 - 1 Comment
JFK speaks on prosumerism – ask not what you can do for your customers…
Similar to the Intel logo thing, there’s another graphic I like to use to get people thinking about what prosumerism really means – a bit of a play on one of the more famous political speeches of all time:

1 Comment
Business - Oct 5, 2010 12:00 - 0 Comments
DRM and us
More In Business
- Facebook, Facebook, Facebook
- Survey: How are you using Facebook, Twitter, smart phones, and other technology platforms?
- Will Facebook be your CRM provider?
- Wiki Banking
- The importance of being competent
Entertainment - Aug 3, 2010 13:14 - 2 Comments
Want to see the future? Look to the games
More In Entertainment
- Lessons in collaboration from B.B. King’s
- CL!CK – LEGO’s fun social product development platform
- Peer Pressure 2.0: Farmville
- Online gaming more than just fun
- The NFL – The most protective league, attempting to control the uncontrollable
Society - Aug 6, 2010 8:19 - 4 Comments
The Empire strikes a light
More In Society
- Balance: customer receptivity vs. customer revulsion
- The Net Gen: Too plugged-in for parenting?
- Are you addicted to social media?
- The privacy discussion we need to have
- “The Data-Driven Life”: Who’s not interested in discovery?

Coming soon in paperback! Help rename the paperback version of Macrowikinomics and win a one-hour webinar for you and your colleagues with Don Tapscott. Ends 5:00pm ET, August 31.
This communicates the definition and value of prosumerism clearly, quickly, and “cheekily” (if I can use that term).
I think, as simple as the graphic is, that it’s a great way to explain prosumerism to anyone who doesn’t have a tight grasp on the concept!