Business - Written by on Tuesday, December 9, 2008 17:12 - 1 Comment

Paul Artiuch
The Green Upside of the Downturn

While the downturn may have a negative impact on investment in green technologies the news for the environment is not all bad. For instance, often the first cutback businesses make is in corporate travel. Fewer flights and road trips mean less carbon in the air. In this economic environment businesses will look for any way to shave costs and make their workforces more efficient.

One of the best ways to do this is by enabling people to collaborate remotely. Much of the technology is already available – Blackberries, laptops, teleconference and telepresence systems allow for work to be done virtually anywhere. Similarly, Web 2.0 tools can help remote teams stay in touch and collaborate. The savings from a more distributed workforce strategy can be great, both in terms of financial and environmental impact.

One of the leaders in this area is Sun Microsystems, where half of the company’s employees work remotely at least some of the time. The company’s Open Work Platform has allowed it to reduce office space by a sixth while increasing worker productivity by a third. The move has also been good for the environment, preventing 29 000 tons of CO2 from being released into the atmosphere by employees driving to work.

Most companies still do not have the capability to effectively collaborate remotely, but many are experimenting with more flexible approaches to work. As cash strapped businesses look for ways to lower costs by cutting back on travel and offloading physical infrastructure the environmentally friendly virtual workplace might become a perfect option.



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Frederic Pariente
Dec 10, 2008 5:35

A very timely post… the US Energy Agency just announced it expected global demand for oil to fall next year. As a result, oil price should average around $50 in 2009. This will unfortunately create counter forces to the adoption of a greener way of life. A sustainable move to Green could thus in fact more likely to come from an economy uptake (green jobs) than a downturn.

As a Sun employee, let me add to your comment on Sun’s Open Work initiative. It’s amazing how this initiative grew in relevance and kept reinventing its business case. It started as an Employee Benefits thing in the dot.com days (1-2 days working from home = less commuting = better work-life balance = Sun is a good employer), was then used as a way to drastically cut cost (real estate), and is now seen as a Green best practice.

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