Hey wiki comics is advertising some pharmacy links you can find below. Sorry for any inconvenience. Hope you can understand... Links are below: Tadalafil Citrate | generic cialis 10 mg | tadalafil citrate 10mg | tadalafil citrate 5mg | generic cialis 40 mg |

Business - Written by on Monday, December 8, 2008 12:34 - 4 Comments

Denis Hancock
In recessionary times, are virtual worlds the new movie theatres?

With pretty much everyone now agreeing we are at least in a recession, investors have been looking back in history to identify the types of investments that do well in tough times. Movie theatres almost always rise to the top – and I can personally say I’m betting on this pattern repeating itself again. However, I’m not entirely sure by any means, as I continue to wonder how large of an impact the Web 2.0 will have on how people entertain themselves.

What got me thinking about this again was this NY Times article about storefronts in the virtual worlds bringing in real money. It basically focuses on how people that can’t afford to buy a lot of real stuff might be shifting their time and expenditures online, opting for a selection of micro-purchases (think: $2 for Justin Timberlake’s signature Fedora for your virtual character, or perhaps just a little eBay auction action).

It makes for an interesting contrast. The whole argument for movies is that it’s been a relatively affordable means of escape from your daily life, and it remains one of the luxuries people will cough up for when times are tough. But virtual worlds are another place that people go to escape, they range from free to very affordable, and importantly the entertainment they provide matches up very well with the Net Gen norms of freedom, customization, etc… while movies remain a prime example of broadcast media.

So what do you think is going to happen? As noted, I’m betting on movie theatres (particularly in Canada, where a fairly monopolistic industry structure helps out) generating just fine returns over the coming years. However, should expectations be tempered as select individuals opt to escape to (at the extreme end) their virtual identities decked out in $1.50 pompadours? Again, I don’t want people to get too focused on this particular type of purchase (i.e. “I’m not one of those weirdos!”), but rather just about any type of “escape” and “entertainment” behavior that might involve drifting into cyberspace rather than off to the theatre… how much have times changed?



4 Comments

You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Lauren Friese
Dec 8, 2008 18:19

While I’ve also heard a lot of buzz about movies being the big thing to do in times of recession, like you suggested, I’m not convinced it’ll be THE way to escape this time.

The big difference between spending choices in today’s economy/environment compared to the environments that existed in previous hard economic times is CHOICE, the increasing availability of low-cost, high-end alternatives, and the increasingly available FREE option.

Buy a magazine for $5, or read all of its contents online…for free?

Purchase a starbucks coffee, or use the high-end (low cost) cappucino maker in the office…for free (or almost free)?

And in the case of movies… Go to the theatre and pay $10-$20, or watch a practically new movie on your massive flat screen tv/computer monitor…for free?

Ludwig
Dec 9, 2008 5:11

I don’t think possibile ‘escape’ to the recession in this way, even for entertainment.

Sure internet is alternative kind of choice, not ‘necessarily’ for free.
The purchase has to offer quality.

There’s a recession, but isn’t the same thing go to the theatre (spending money) and see something on the internet, even free.

But is really things are going to change, internet will be solid alternative, good quality and right price permitting, and improving in this way.

The efforts must sight in qualitative internet evolution, absolutely: I think this is the only way to get ‘something good’.

laura.innovation604
Dec 10, 2008 5:51

Hi everyone! check out this new buzzing technology. To Any Advertiser thinking outside the box.

We totally understand that with every form of advertising it is a numbers game, there is NO difference here, the big difference however with this system is the fact it is working 24/7 for your business, it does not stop for lunch, it doesn’t take a 5 minute coffee break, it is totally committed to promoting your business in the way you want it!
Over the past several months, Innovation 604 and BlueSPOTmedia have sent 50,000 messages to consumers walking by with their cell phones in the “discoverable” Bluetooth mode in some of the bar-restaurants in metro manila. BlueSPOTmedia sends promotions that are immediately redeemable at the restaurant or store. Gino, Operation Manager and marketing for Absinth (GB3), said in a statement that the results have been outstanding.
Philippine-based Innovation 604 Inc. is a 5-year-old company that brings new technologies and products to the out-of-home advertising industry, retail POP, and POS markets in Philippines and beyond… It started the proximity marketing business in part to take advantage of the fact that mobile phones are the ideal way to provide direct rich media marketing.
One reason is that the Bluetooth messages are carried wirelessly over a 200-foot range radio network, making them much more relevant as ads, location wise. They’re targeted at someone who is already at the place where they might take advantage of the promotion. The messages also don’t cost the consumer anything – in contrast to text messages – because they don’t go over the cell phone network.
Also, consumers have to put their phones in “discover” to receive the messages. Only about 3 out of five cell phone users do this. To prompt them, Innovation 604 Inc. puts up signs saying that consumers can get deals if they do so.
After a successful test, Innovation 604 Inc. is hopeful to roll the ad system out in more locations. Other places that can use it are gas stations, hotels, and high-trafficked tourist spots.
By the end of this year, Innovation 604 Inc. expects to have the proximity marketing available in 200 places. Proximity marketing has been in place for a few years in Europe, South Africa, and Australia – generally areas where mobile marketing is more advanced. Innovation 604 Inc. can use BlueSPOTmedia hardware and software. Innovation 604 Inc. can also provide 360 degree marketing solution from consultation, creative, reporting, and etc.

About BlueSPOTmedia
Campaign Basics:
Using Bluetooth® wireless technology, BlueSPOTmedia delivers content on demand to users of mobile devices anytime and anywhere. Customers can opt in to receive Bluetooth mobile content
based on a call to action like signage. We are working with brands such as Coca-Cola, Nokia,France Telecom,Fnac, Renault, Master Card,…We are very active in Europe and we would like to
develop our business in the Philippines. Our solutions could be used for events, exhibitions and
specific communication in areas such as malls, clubs, business centers, show rooms, etc.
Thanks to our BlueSPOT, our solution “lights up” traditional advertising and can transmit or send (push) images,animated gif, videos, sounds and tailor-made applications (Java,…), RSS flux is also possible to send from the mobile phones to the BlueSPOT (Pull). Content is downloaded to mobile devices free of charge and without a data plan requirement. Our solutions (hardware and software) are developed internally and allow Fit2phone push and pull, phone recognition, remote access. However, it is not possible to communicate to blackberry (first generation)due to technical choice done by the manufacturer.

How It Works:
BlueSPOTmedia maintains a virtual mobile content distribution network. This network consists of an ever growing installed base of Mobile Content Servers. The Mobile Content Server (MCS) creates an intelligent, remotely controlled Bluetooth® wireless technology hotspot.
These servers use a GPRS or Ethernet up-link to connect into BlueSpotMedia network infrastructure. Our infrastructure, campaign management tools and report generation
technology allows for real-time campaign creation and control.

Bluetooth Basics:
Bluetooth® wireless technology is the simplest way to send content directly to mobile phones. It is a global standard for wirelessly connecting devices such as mobile phones,
computers, cars, stereo headsets, MP3 players and more. It is built into over two billion mobile devices already, and over twelve million new devices are shipping every month.
BlueSPOTmedia uses Bluetooth® wireless technology to power its mobile content hotspots so downloads are always fast and free for mobile device users.

Quick Facts
• Downloads take between 5 and 25 seconds depending on content size.
• Bluetooth® wireless technology hotspots effective range for content delivery is 30 feet.
• Bluetooth® wireless technology devices must be set to discoverable in order for content
to be delivered.

Innovation 604 Inc.
http://www.i604.ph
http://www.bluespotmedia.net
alexis@i604.ph
+639178079722
MSN: lexi606@hotmail
YM : nautipolo@yahoo.com
US Number – +1-650-200-i604
Skype – alexis.dabon

laura.innovation604
Jan 13, 2009 5:36

http://www.bluespotmedia.ning.com

come join us! check out what we’ve been working on!

Now available in paperback!
Don Tapscott and Anthony D. William's latest collaboration, Macrowikinomics: New Solutions for a Connected Planet. Learn more.

Business - Oct 5, 2010 12:00 - 0 Comments

DRM and us

More In Business


Entertainment - Aug 3, 2010 13:14 - 2 Comments

Want to see the future? Look to the games

More In Entertainment


Society - Aug 6, 2010 8:19 - 4 Comments

The Empire strikes a light

More In Society