Business - Written by Don Tapscott on Monday, December 1, 2008 11:44 - 7 Comments
The evidence refutes allegations in Maclean’s
Critics say the Net Generation is dumb, coddled and narcissistic. Steve Maich in this week’s Maclean’s is the most recent example.
Maich says that young people are a bunch of shallow, selfish, spoiled good-for-nothings who should just grow up and learn that success can only be achieved through serious effort and discipline.
I disagree, and unlike many of the critics of this generation, my opinions are based on research. I led a survey of 11,000 young people as part of a multi-million research project conducted by the think tank I founded years ago. We also interviewed employers and dozens of experts in North America to paint our portrait of today’s youth.
Our findings refute the headline on Maich’s story: “Spoiled, shallow and selfish: Say hi to the new kid at work.” If they are so spoiled and selfish, why are they setting records for volunteer work — and continue to do so long after it’s no longer required by schools?
What about the “rampant narcissism?” Not true, according to University of Western Ontario researchers who have definitively studied the issue on both sides of the border. See Grown Up Digital for data.
Poor attention span? That may be true in classes led by teachers who are boring. But the evidence suggests the opposite – university performance (which presumably requires attention) is at an all time high. For that matter, take a look at kids playing video games — the media of today’s youth. They don’t have any trouble focusing for hours on end.
Undisciplined? Tell it to James Quigley, the CEO Deloitte, who says his thousands of young employees are much more disciplined and productive than previous generations. His evidence? They bill more and have happier clients.
Shallow? IQ scores have grown year-over-year for two decades; universities are graduating youth at record rates; and SAT scores have gone up or remained stable, despite a huge increase in students taking the tests.
Enough already!
Maich’s article is another example of criticism of young people that is driven by fear — fear that they will use their collaborative tools and instincts to change the world, and dislodge the old hierarchies. That’s exactly what they did on November 4 when their movement brought Barack Obama to power. And in Canada alone there are 8 million of them poised to change every other institution in society – for the better.
Grown Up Digital acknowledges there are real problems to be solved. The top third of the generation performs spectacularly well; the bottom third are dropping out of high school. Young people are blowing their privacy online today. Many parents are oblivious to the challenges of ensuring that young people have balance in their lives, good values and are safe online. Companies have created a “generational firewall” and are missing opportunities to embrace the many positive aspects of youth culture that have been shown to improve innovation, collaboration and productivity.
While sadly, Maich’s cynical attitude confirms my concern about the attacks on today’s youth, I get no comfort, because he is wrong, and his characterization obfuscates the challenge of understanding the generation and acting appropriately.
7 Comments
Min Lee
Finally. Someone who isn’t afraid.
I would venture to say that the kids growing up today will be the smartest generation ever. We, quite literally, are putting the world’s information in the palm of their hand.
I have experienced first-hand how empowering this is.
Just think, we are at the crawling stage of hand-held computers. Eric Schmidt states that within the next ten years an iPod-like device will able to hold 85-years of video.
This will transform education, entertainment, business, and a host of other institutions.
Great post. I have an 18 year old and I frequently speak at colleges and law schools and, if anything, my own impressions correspond with your research and not with the rantings and ravings against the youth that prevails in virtually every generation of elders.
While the Millennials are not the poison they are made out to be by some, they are also not the miracle cure for what ails society either.
Your contention that the established hierarchies are afraid of the Millennials using their collaborative tools to dislodge entrenched “privilege” (I’m assuming) just doesn’t correspond to what I have heard from most HR people that I have come across. These HR people are not people of entrenched hierarchy, they are rank and file workers who don’t like what they are seeing in terms of attitude toward workplace behaviour and entitlement.
As for the young people using their powers to bring in Obama, only time will tell if that is actually a positive effect on society.
And who was it slurped up all the oil like it would last forever? Never gave serious consideration to alternative energy sources. Invested all their money into real estate while leaving productive industry to languish?
Who sat there watching TV being told that the expensive Iraq war was about catching terrorists and nothing to do with oil in the Middle East? Who still thinks the war was worthwhile?
Who managed to turn the US dollar from the world reserve currency into something that Columbian drug dealers won’t even touch?
The “net generation” are going to have to make a real big effort if they are going to have any hope of blundering as badly as the “baby boomer” generation that came before them.
Tony Stieber
Don, I fully agree with you on this. I make the same observations, both within and outside the workplace (my children are 22 and 20).
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