Comments on: Moving towards the 2.0 “movie-going” experience http://www.wikinomics.com/blog/index.php/2008/12/01/moving-towards-the-20-movie-going-experience/ Exploring How Mass Collaboration Changes Everything Sun, 28 Aug 2011 14:21:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Learn to Adapt Links for December 2nd through December 3rd | Learn to Adapt http://www.wikinomics.com/blog/index.php/2008/12/01/moving-towards-the-20-movie-going-experience/comment-page-1/#comment-221933 Learn to Adapt Links for December 2nd through December 3rd | Learn to Adapt Thu, 04 Dec 2008 03:11:13 +0000 http://www.wikinomics.com/blog/?p=2223#comment-221933 [...] Moving towards the 2.0 “movie-going” experience - Ian Da Silva poses a thoughtful question about the future of movie distribution. This parallels many of the "converged" purchase models that I have discussed with my media clients. It will be interesting to see how long it is before you purchase your ticket at a theater and are given the option to pay an extra fee to download the video when it is released online… [...] [...] Moving towards the 2.0 “movie-going” experience – Ian Da Silva poses a thoughtful question about the future of movie distribution. This parallels many of the "converged" purchase models that I have discussed with my media clients. It will be interesting to see how long it is before you purchase your ticket at a theater and are given the option to pay an extra fee to download the video when it is released online… [...]

]]> By: Ben Sharpe http://www.wikinomics.com/blog/index.php/2008/12/01/moving-towards-the-20-movie-going-experience/comment-page-1/#comment-221569 Ben Sharpe Tue, 02 Dec 2008 21:28:27 +0000 http://www.wikinomics.com/blog/?p=2223#comment-221569 An interesting case for the 'in-theatre experience' would be the newest Batman movie, "The Dark Knight". It was the first film to use IMAX film for the action sequences and the cityscape shots. If you saw the movie in IMAX at the theatre then rented it on DVD later (...because I would never download it...), you would undoubtedly agree that Christopher Nolan was able to use this new(ish) technology to create a noticeably more vibrant cinema experience. As a net-gener, I agree with Alan that the bells and whistles of this executive-style movie theatre don't really entice me. I’m more than happy with buying my Super Nibs across the street at the convenience store and smuggling them in. End-game: I want to be entertained DURING the film, but if I want shaking seats and water splashing in my face while it rains on screen, I’ll go to Disney Land with Ian. Give me a memorable trip to the theatre through inventive camera work and technology that I can’t replicate in my house or on my computer, and I can assure you that I’ll be back for the sequel. An interesting case for the ‘in-theatre experience’ would be the newest Batman movie, “The Dark Knight”. It was the first film to use IMAX film for the action sequences and the cityscape shots. If you saw the movie in IMAX at the theatre then rented it on DVD later (…because I would never download it…), you would undoubtedly agree that Christopher Nolan was able to use this new(ish) technology to create a noticeably more vibrant cinema experience.
As a net-gener, I agree with Alan that the bells and whistles of this executive-style movie theatre don’t really entice me. I’m more than happy with buying my Super Nibs across the street at the convenience store and smuggling them in.
End-game: I want to be entertained DURING the film, but if I want shaking seats and water splashing in my face while it rains on screen, I’ll go to Disney Land with Ian. Give me a memorable trip to the theatre through inventive camera work and technology that I can’t replicate in my house or on my computer, and I can assure you that I’ll be back for the sequel.

]]> By: Alan Majer http://www.wikinomics.com/blog/index.php/2008/12/01/moving-towards-the-20-movie-going-experience/comment-page-1/#comment-221472 Alan Majer Tue, 02 Dec 2008 13:43:15 +0000 http://www.wikinomics.com/blog/?p=2223#comment-221472 For me, going to the movies is all about getting out of the house to enjoy a movie in a format that's difficult to match at home. The quality of film is just so much better than watching pixels on your tv, and the sound systems are great too (although maybe if I had a better home theater the difference would be narrower). Fancy seats and sushi mean very little to me, I'd look at it as needless overhead that I'm paying for. But a brighter picture, higher framerates, giant wrap around screens, moving floors (for special effects)... now we're talking! For me, going to the movies is all about getting out of the house to enjoy a movie in a format that’s difficult to match at home. The quality of film is just so much better than watching pixels on your tv, and the sound systems are great too (although maybe if I had a better home theater the difference would be narrower). Fancy seats and sushi mean very little to me, I’d look at it as needless overhead that I’m paying for. But a brighter picture, higher framerates, giant wrap around screens, moving floors (for special effects)… now we’re talking!

]]> By: Ross McKegney http://www.wikinomics.com/blog/index.php/2008/12/01/moving-towards-the-20-movie-going-experience/comment-page-1/#comment-221453 Ross McKegney Tue, 02 Dec 2008 12:29:49 +0000 http://www.wikinomics.com/blog/?p=2223#comment-221453 Ian, Great post! Changes are coming, and I wanted to let you know about some of the work that we are doing with Fadow, the Toronto-based media distribution company that I co-founded. We've developed a media distribution kiosk, initially targeted to transit venues like airports and train stations - with the idea that you can transfer media to a USB storage device or your smartphone direct from the kiosk. This is partly about offering significantly faster downloads, but also creates new opportunities to "merchandising" the web. A solution like ours might have solved your issue with Disney, but what I really wanted to comment on were your comments on movie-going. We're focused right now on our pilot at Boston Logan airport, but movie theaters are on our roadmap as one of our next steps. I see a tremendouns opportunity in making movie-going a more social experience; leveraging social media for advertising and the community for movie selection and for sourcing of a panel to discuss the film. The interest on our part is that this opens up movie-going to catalog movies; customers would pay a similar ticket price to watching a new release, but would be able to take a copy of the movie home with them, picked up from one of our kiosks at the venue. Check us out at fadow.com; we're just getting started, and you will be seeing lots of exciting innovation coming out of our team. Ian, Great post! Changes are coming, and I wanted to let you know about some of the work that we are doing with Fadow, the Toronto-based media distribution company that I co-founded.

We’ve developed a media distribution kiosk, initially targeted to transit venues like airports and train stations – with the idea that you can transfer media to a USB storage device or your smartphone direct from the kiosk. This is partly about offering significantly faster downloads, but also creates new opportunities to “merchandising” the web.

A solution like ours might have solved your issue with Disney, but what I really wanted to comment on were your comments on movie-going. We’re focused right now on our pilot at Boston Logan airport, but movie theaters are on our roadmap as one of our next steps. I see a tremendouns opportunity in making movie-going a more social experience; leveraging social media for advertising and the community for movie selection and for sourcing of a panel to discuss the film. The interest on our part is that this opens up movie-going to catalog movies; customers would pay a similar ticket price to watching a new release, but would be able to take a copy of the movie home with them, picked up from one of our kiosks at the venue.

Check us out at fadow.com; we’re just getting started, and you will be seeing lots of exciting innovation coming out of our team.

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