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Business - Written by on Tuesday, November 25, 2008 1:14 - 4 Comments

Don Tapscott
How will Obama now use his Internet army?

Had an interview with Newsweek on one of the biggest challenges facing the Obama administration:  How to make best use of the millions of plugged-in supporters that worked for the Democratic contender during the election and were critical to his success.  I encourage you to read the whole story, and you will see on the second page a disagreement between DailyKos.com’s Markos Moulitsas and myself:

The trick for Obama will be to lead the Netroots movement rather than be led by it. Tapscott, the author of “Grown Up Digital,” thinks there’s a real risk of backlash if the kids who supported Obama feel their hero has let them down. “If he betrays this generation, the protests of the ’60s will look like a tea party,” Tapscott says. But Markos Moulitsas, captain of the liberal blog DailyKos.com and an occasional NEWSWEEK contributor, doesn’t think Obama’s base would turn on him. “If they get disillusioned, they’ll probably just become apathetic again,” he says. “I couldn’t see disappointed supporters becoming enraged against him. “

What do you think?  Is this generation going to insist on being involved in the governing process, even if Obama doesn’t invite them to the table?



4 Comments

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Ludwig
Nov 25, 2008 8:32

Is even Obama’s interest invite them to the table: to change really something.
Something more.

John
Nov 25, 2008 15:58

This generation is much more likely to insist on being involved than to become apathetic. Their youth imbues them with an optimism, energy, and need for accomplishment that eliminates apathy as an option.

If this generation feels that Obama is unable to change the nation’s course – if the economic recession continues for a couple of years, if we are unable to leave Iraq and/or make any noticeable improvement in the situation in Afghanistan, etc. – I think it’s more likely they will abandon direct support of the political process as a way of effecting change and turn to peer collaboration through private industry.

In essence, become the biggest, most powerful special interest lobby ever, using the leverage of global peer collaboration to simultaneously influence multiple governments’ policy makers.

So, no apathy towards politics, just an expansion of focus from one country to several at the same time.

J. Perron
Nov 25, 2008 20:48

Interesting that Mr. Moulitsas should use the word ‘again’ (“…become apathetic again”) as if we’ve already experienced something, in federal politics, akin to Obama’s use of the internet.

We are now in new territory, and there’s no turning back.

In the past, if a politician didn’t want to hear from constituents she didn’t have to answer the phone or open mail (of course, the odd public demonstration would still occur). Not the case anymore. We’ve since learned to shout (or tweet) our emotions and opinions (or epinions) quickly and efficiently online.

Our propensity to do this isn’t going to wane any time soon. I think that Obama will find that folks are going to invite themselves to the political table in the event that he fails to extend the invitation himself.

Tel
Nov 27, 2008 7:27

“The trick for Obama will be to lead the Netroots movement rather than be led by it.”

Ummm, you guys run a Democracy, right? I would have thought that Obama’s jobs was to listen to the will of the people. God knows what recent candidates have been listening to.

“If he betrays this generation, the protests of the ’60s will look like a tea party,”

He only has to be better than the current Republican stuff-up, and how hard could that possibly be? What I want to know is, what’s the G20?

Coming soon in paperback! Help rename the paperback version of Macrowikinomics and win a one-hour webinar for you and your colleagues with Don Tapscott. Ends 5:00pm ET, August 31. Learn more.

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