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Business - Written by on Monday, November 17, 2008 9:25 - 3 Comments

Vernacular 2.0 and the Pony Express

It seems as if everything has a 2.0 equivalent these days… perhaps to the point of excess. As one commentator noted, “Using “2.0” to denote applying new social technology to a noun has become practically ubiquitous.”

I, for example, work on Government 2.0, a term that is now applied half-hazardly to any government activity associated with social media, wikis, or participative tools – no matter whether the result is closer to the 2.0 than the 1.0 on the scale.

If you were to ask us for a definition we’d answer that “Government 2.0 is a new breed of public sector organization that opens its doors to the world; co-innovates with everyone, especially citizens; shares resources that were previously closely guarded; harnesses the power of mass collaboration; and behaves not as an isolated department or jurisdiction, but as something new – a truly integrated organization.” Government 2.0 isn’t just about Obama, or just about engagement but rather it about how agencies provide services, create policy and structure the workplace using new technologies, tools and most important, a new culture of participation, openness and trust.

So when Mark Drapeau (Associate Research Fellow directing the Social Software for Security project at the Center for Technology and National Security Policy of the National Defense University in Washington, DC) blogged about “Renaming Government 2.0” we were evidently interested. Anthony and I have discussed a possible name change over the past several months but have yet to find anything better.

So can the crowds do a better job and find a title that does this transformation justice?

So far the top submissions include Quantam Gov, WeGov, YouGov, etc… nothing that I find any better or more descriptive than the 2.0. Can you think of anything better?

If anything this comment takes it…. “How about…democracy?! Isn’t this what democracy has always supposed to have been – participation from everyone?”

Or maybe even better: “This may be the one opportunity to NOT get caught up in tech marketing jargon. Why not just Government. Did we rename it when we went from the pony express to the modern day postal system?”



3 Comments

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Denis Hancock
Nov 17, 2008 15:09

While I don’t really like either name, I find the contrast between WeGov and YouGov the most interesting.

One represents the collaborative, collective ideals – i.e. we are all working together towards a common end. The other represents having a government that works towards your unique needs.

I think this point was brought up in an earlier post relating to branding – the difference between (say) myCoke and ourCoke. Most organizations only see the difference in terms of branding (i.e. which name is better), but generally pursue the same strategies either way. But if you really think about the words, they imply totally different things.

Andrea Baker
Nov 17, 2008 22:39

I am with you on the fact I never really liked or felt calling it a “2.0″. The only 2.0 I really liked was the album by Garbage.

I too have been thinking for months on what I would want to call all things 2.0 and when I talk to people I refer to it as the user driven/generated web.

When it comes to Government, there will always be a revolution, but Government still rules at the end of the day, no matter who is in charge and no matter what the century. If we were versioning the system, I think we’d be way past 2.0 by now/

Ari Herzog
Nov 18, 2008 1:35

Don’t get me started, Dan…

When you consider there are approximately 2 billion internet users, representing about 20% of the global population; and that about 350 million use social networks, do you want to hazard a guess how many have heard of Government 2.0, let alone Web 2.0?

Please add in the number of non-internet users (the other 80% of the global population) and ask them.

It’s important to use global figures because government is global. It’s nonsensical to use one term in the United States, another term in the United Kingdom, a third term in South Korea, and so forth.

The longer we version the web and all of its terminologies increases the digital gap, when the focus should be to narrow it, no?

People understand the word, “Government.”

Internet or no internet, web or no web, government will continue.

Let’s keep it simple.

Coming soon in paperback! Help rename the paperback version of Macrowikinomics and win a one-hour webinar for you and your colleagues with Don Tapscott. Ends 5:00pm ET, August 31. Learn more.

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