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Business - Written by on Thursday, November 13, 2008 18:44 - 3 Comments

Coworking – Making Lonely Freelancers Yesterday’s News

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Outsourcing marketplaces have been a boon for business, especially in tricky economic times. I’ve talked about it in the past, and Naumi has discussed collaboration as a must-have. But the focus with telecommuting and freelance marketplaces has been on the potential for cost savings and the benefit of external expertise, rather than on the freelancers themselves. So what’s it like to be a freelancer or telecommuter without a permanent place to hang your hat?

Some articles I’ve read suggest that these people feel isolated—cut off from the human aspect of a normal office. Recently, Starbucks has marketed itself as a “Third Space“—a location where people congregate as an extension of their broader social activities (home and office are the other two spaces). For people without a conventional office, it seems like these “Third Space” settings move up a notch in their importance, replacing what was normally occupied by their workspace. That explains why there’s a guy in the corner summing columns on a spreadsheet, or a designer laying out the next Amazon hit as you order your skinny latte.

Yes, I’ll bet a you a Coke that there’s a good cross-section of current cubicle farm workers who think yearning for an office space is horse hockey. But having had to do a significant project with some colleagues who moved out-of-town, it was a little lonely using only a wiki and IM. I discovered that, for me, the office back-and-forth was a collaboration tool.

San Francisco, rife with early adopters, understood the phenomenon and created Citizen Space: an work environment where people can cowork. Coworking aims to capture that energy people feel when they’re surrounded by people immersed in their work. Instead of being a demoralizing, library-quiet space, the environment is collegial and café-like. After seeing the photos, collegial reads more like “college study room”. Brainstorming requests from neighbours are met with willingness, which one writer felt created windows of “spontaneous collaboration”.

At Citizen Space, a reserved desk goes for $425 per month, but drop-ins can use their larger tables for free. The requirements? Be a “groovy cat” and “give back to the universe what you receive today”. Not a bad deal.

So instead of staid remote offices, maybe workers without a fixed work address have an outlet for the home office blues. The steps to regaining that “second space”? Be extroverted, be willing to collaborate, and most importantly: don’t bogart the coffee, man.



3 Comments

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Bob LeDrew
Nov 14, 2008 7:48

Actually, there’s a great space here in Ottawa that does the same thing as Citizen Space.

Called The Code Factory, it’s housing freelancers, as well as hosting events for tech, social media types etc. And they have a neat logo that reminds me of Charles Rennie MacKintosh.

http://www.thecodefactory.ca/

DH
Nov 14, 2008 8:11

And something similar here in Toronto:

http://www.socialinnovation.ca

allison
Feb 23, 2009 16:24

Coworking is a great way to stay connected to other professionals. It provides a creative & open environment, giving you the opportunity to network & share ideas. Coworking space is available in the downtown business district of Chattanooga,TN. Jellies are held ever other Friday from 10-5 to introduce this concept. Just bring your laptop & we provide the work space, wi-fi & coffee. Find us @ twitter.com/conciergelevel.com, Facebook or info@theconciergelevel.com

Coming soon in paperback! Help rename the paperback version of Macrowikinomics and win a one-hour webinar for you and your colleagues with Don Tapscott. Ends 5:00pm ET, August 31. Learn more.

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