Comments on: Exploring fan and group engagement on Facebook

By: Denis Hancock

Denis Hancock — Tue, 18 Nov 2008 14:46:54 +0000

John – absolutely! You can contact me at dhancock (at) ngenera.com to set up a time.

By: Emma

Emma — Mon, 17 Nov 2008 21:45:31 +0000

I am excited about this because I want to convince my organization that we do not need a Fan page, because we already have so many user-organized Groups already!

By: John Seebeck

John Seebeck — Mon, 17 Nov 2008 02:11:11 +0000

Denis,

Would love to talk more about this with you. Can we schedule a phone call?

John Seebeck

By: Wikinomics » Blog Archive » Facebook’s conundrum as they try to woo marketers

Fri, 14 Nov 2008 19:55:31 +0000

[...] and potentially draw in new customers. But at the same time, as I’ve referred to in some earlier posts, many established companies have their own fan pages (and associated groups) with thousands [...]

By: Naumi Haque

Naumi Haque — Thu, 13 Nov 2008 15:39:12 +0000

Great initiative Denis. Some feedback:

So, I understand that we’re working with imperfect information, but one of the problems I see is that the distinction between fan pages and group pages is not always apparent. So, say for example, I’m a member of a group called “I Love the NBA,” would I also then join the NBA fan page? If not, should I still be counted as a fan? What if my group covered a sub-category of the main brand, i.e. “I Love NBA Cheerleaders”? What then?

A lot of comapnies have applications too, so I think from a branding perspective users of a branded application should factor into both the fan and the activity metrics.

Finally, there’s the Facebook Lexicon which tracks how much something is mentioned on people’s walls, which would also be a good metric around buzz.
(http://www.facebook.com/lexicon)