Comments on: Retailers on Facebook: fan pages versus user groups

By: Wikinomics Blog Archive Retailers on Facebook fan pages versus | Outdoor Ceiling Fans

Sun, 31 May 2009 07:29:01 +0000

[...] Wikinomics Blog Archive Retailers on Facebook fan pages versus Posted by root 58 minutes ago (http://www.wikinomics.com) In each case the fan pages get more members than the groups to throw in the comment that just because it a fan page doesn 39 t mean it official your website your comment wikinomics is powered by wordpress Discuss | Bury | News | Wikinomics Blog Archive Retailers on Facebook fan pages versus [...]

By: Ming Kwan

Ming Kwan — Fri, 28 Nov 2008 15:46:29 +0000

One thing that would be interesting to look at is at what point the group vs. fan page was founded. Fan Pages are a more recent phenomenon and as you’ve pointed out they’ve garnered a large number of followers. However, the groups may have more activity (wall posts, discussion etc.) on their pages since they’ve been around longer.

By: Wikinomics » Blog Archive » Exploring fan and group engagement on Facebook

Wed, 12 Nov 2008 16:20:47 +0000

[...] 12th, 2008, 11:20am As I discussed in my last post, I’m intrigued about the idea of exploring how customers engage with brands on Facebook. [...]

By: Emma

Emma — Sun, 09 Nov 2008 23:13:01 +0000

This is fantastic! I cannot wait to hear more. I am afraid that as my organization gets more into social networking (finally!), the higher-ups are going to start clamoring for a Facebook presence. I don’t think we need one. Hopefully these numbers will help my case

I think people use FB to interact with eachother, not their brands. Twitter, on the other hand, has been more successful for interacting directly with brands.

By: Denis Hancock

Denis Hancock — Sun, 09 Nov 2008 22:10:58 +0000

Thanks Jacklyn – yeah I’ll need to sort that out as I go. I was using the eMarketer list as a cross reference, and it appeared that for MOST of those the company’s involvement seemed clear cut… but I’ll watch out for it.

By: ¿Cómo haremos para desaparecer? » Comunidades Online. Sigo en ello…

¿Cómo haremos para desaparecer? » Comunidades Online. Sigo en ello… — Sat, 08 Nov 2008 16:50:08 +0000

[...] personalizado como por ejemplo lo ha hecho Alfa para su comunidad. Una segunda posibilidad, es aprovechar redes sociales ya en marcha (facebook o tuenti por ejemplo) para dentro de ellas colocar nuestra comunidad por medio de la [...]

By: Jaclyn McKewan

Jaclyn McKewan — Fri, 07 Nov 2008 23:36:44 +0000

I just wanted to throw in the comment that just because it’s a fan page doesn’t mean it’s official. Anyone can create a fan page about anything, and they don’t have to have any kind of real connection to the person/organization. I once signed up as a fan for an actor I liked, and then was disappointed to see a disclaimer on the page saying that the real so-and-so had nothing to do with it.

The fact that you found two Abercrombie & Fitch pages leads me to believe that one of them is not official – or maybe neither of them are.

I will be interested to see the results of your study about user engagement on fan vs. group pages.